The Office of Digital Strategy (ODS) is an Executive Branch agency that promotes the U.S. president's messaging through digital and social media. It is part of the White House Office and is led by the Assistant to the President and Director of Digital Strategy, who reports to the White House Chief of Staff. The incumbent director is Christian Tom.
White House Digital Strategy Director | |
---|---|
Incumbent Christian Tom since June 30, 2023 | |
Executive Office of the President White House Office | |
Reports to | White House Chief of Staff |
Appointer | President of the United States |
Deputy | Tericka Lambert |
The Office of Digital Strategy (ODS) manages the President’s online communications across social media, digital influencers and creators, and creative production. This consists of the Platforms (social media) team, Video Team, Creative Design team, and the Digital Engagement and Partnerships teams. The department also collaborates with other teams, including Congressional offices and Cabinet agencies, on digital initiatives and event coverage.[1]
Nate Lubin headed the office for part of president Barack Obama's tenure,[2] Clay Dumas was the chief of staff for the Office of Digital Strategy, and Ashleigh Axios also worked in the office during Obama's presidency.[3] Peter Welsch also had a role.[4]
Ory Rinat was the chief digital officer for Donald Trump's administration.[5] The Trump administration reworked the Whitehouse.gov website and managed various social media tools, including Twitter, to communicate its messaging.[6]
Rob Flaherty was appointed digital strategy director after serving on the Joe Biden presidential campaign as digital director and as the digital director for the Presidential transition of Joe Biden. The Office of Social Media, headed by Dan Scavino during the Trump administration, was transitioned back to the Office of Digital Strategy. Christian Tom took over the role of Director of Digital Strategy in late June.[7]
The Office of Digital Strategy under the administration of Joe Biden as of March 2024 is as follows.