Pernod Ricard (French pronunciation: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world’s second-largest wine and spirits seller, it also produces several other types of pastis.
|Type||Public Société Anonyme|
|Euronext Paris: RI
CAC 40 Component
|Alexandre Ricard (Chairman & Chief Executive Officer)|
|Revenue||€8.824 billion (2021)|
|€1.577 billion (2018)|
Number of employees
After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. Pernod Ricard owned the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal) until 2006, along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq PLC.
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka. In 2013, Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking. As of 2015, India is the company's third largest market by value.
According to the NGO Alliance Anticorrida, Pernod Ricard was the major funder of bullfighting in France, financing bullfighting clubs and sponsoring corridas despite the opposition of a majority of French citizens to blood sports. In 2020, Pernod Ricard ended the association with bullfighting clubs.
Pernod Ricard owns a wide variety of beverage brands worldwide. These include:
Pernod Ricard previously owned the non-alcoholic chocolate beverage Yoo-hoo, which was acquired from a group of private investors in 1989. Pernod Ricard also previously owned the carbonated citrus drink Orangina. Both brands were sold in 2001 to Cadbury Schweppes.