Persuasive writing


Persuasive writing is any written communication with the intention to convince or influence readers to believe in an idea or opinion and to do an action.[1] Many writings such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures use different ways of persuasion to influence readers. Persuasive writing can also be used in indoctrination.

It is a form of non-fiction writing the writer uses to develop logical arguments, making use of carefully chosen words and phrases. But, it's believed that some literature rooted in a fiction genre could also be intended as persuasive writings.[2]

For example, a three-part science-fiction novel series named DEUS MODUS, according to its author Lux Cutus Umbra, was originally intended to persuade the general public to inform themselves and become more actively involved in the supervised development of Artificial Intelligence.

Common techniques in persuasive writingEdit

Presenting strong evidence, such as facts and statistics, statements of expert authorities, and research findings, establishes credibility and authenticity. Readers will more likely be convinced to side with the writer's position or agree with their opinion if it is backed up by verifiable evidence.[citation needed] Concrete, relevant, and reasonable examples or anecdotes can enhance the writer's idea or opinion. They can be based on observations or from the writer's personal experience. Accurate, current, and balanced information adds to the credibility of persuasive writing. The writer does not only present evidence that favors their ideas, but they also acknowledge some evidence that opposes their own - this has been proven in psychology to have the greatest influence upon the reader. In the writing, though, their ideas would be sounder.

Ethos, Logos, and PathosEdit

There are three aesthetic features to persuasive writing. Ethos is the appeal to credibility. It convinces the audience of the credibility of the writer. The writer's expertise on their subject matter lends to such credibility. The level of education and profession of the writer also come into play. Logos is the appeal to logic and reason. It is the most commonly accepted mode in persuasion because it aims to be scientific in its approach to argumentation. In writing, facts are presented logically and faulty logic is avoided. Pathos is the appeal to emotion. This aims to convince the audience by appealing to human emotions. Emotions such as sympathy, anger, and sadness motivate humans; using pathos will get the audience emotionally invested in the subject of the writing.

See alsoEdit


  1. ^ Guillain, Charlotte (2016). What is Persuasive Writing?. Raintree. ISBN 9781406296891.
  2. ^ Frederick, Peter (2012). Persuasive Writing: How to harness the power of words. Pearson UK. ISBN 9780273746164.