Pinnacle is a brand of vodka owned by Beam Suntory[1] It is distilled in France from French wheat then exported to the United States where it is flavored and bottled by Beam. It is currently available in around 30 flavors.[2] The brand was launched by the White Rock Distillery in Lewiston, Maine in 2002.[3][4] On April 23, 2012 it was announced that Beam Inc. would acquire the Pinnacle brand for $600 million.[5] In January 2013, Beam announced that it would close the former White Rock distillery plant and shift production to Kentucky.[6] The Lewiston bottlery and a portion of the White Rock brands were subsequently acquired by Sazerac Company.
Type | Vodka |
---|---|
Manufacturer | Beam Suntory (Suntory) |
Country of origin | France |
Introduced | 2002 |
Alcohol by volume | 35 - 50% |
Proof (US) | 70 - 100 |
Variants | List of flavors |
Website | Pinnacle Vodka |
Pinnacle Vodka was ranked the #1 Premium Spirit Worldwide based on growth 3 years in a row from 2010-2012.[7]
Pinnacle Vodka Awards:
Pinnacle flavored vodka awards:
Pinnacle released a "Paper or Plastic" television ad in 2012. The ad portrays a woman's fantasy of being served Pinnacle Whipped in a whipped world by two men named Papier and Plastic. The ad ends with her snapping out of her daydream by two men, at a grocery store, asking her if she'd like paper or plastic bags for her Pinnacle.[17] This was not shown in Pennsylvania television markets, due to the Pennsylvania Liquor Control Board having a monopoly on liquor sales in its state-owned/operated Fine Wine and Good Spirits stores.