Pioneer played a role in the development of interactive cable TV, the Laser Disc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, the first AV receiver with Dolby Digital, plasma display (with the last 2 years of plasma models being branded as Kuro, lauded for their outstanding black levels) and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. BMW, Volkswagen Group and Daimler AG of Germany jointly acquired a 3% ownership stake in Pioneer through a joint venture company called Here B.V. Most of Pioneer's shares are held by Mitsubishi.
In March 2010, Pioneer stopped producing televisions as announced on 12 February 2009. On June 25, 2009, Sharp Corporation agreed to form a joint venture on their optical business to be called Pioneer Digital Design and Manufacturing Corporation. In September 2014, Pioneer agreed to sell Pioneer Home Electronics (Home A/V) to Onkyo, and in March 2015, Pioneer sold its DJ equipment business division to KKR, which resulted in the establishment of Pioneer DJ as a separate entity, independent of Pioneer. In June 2021, Voxx International announced that it had finalized a licensing agreement with the Pioneer and Pioneer Elite brands "for all markets, except China" as part of their acquisition of Onkyo.
October 1, 2004: Pioneer Plasma Display Corporation (previously NEC Plasma Display Corporation) starts operation.
January 2006: President Kaneo Ito and Chairman Kanya Matsumoto, son of the company's founder, leave their posts to take responsibility for the recent poor performance of the maker of DVD recorders and plasma TVs. Vice President Tamihiko Sudo is appointed the new president, effective from January 1 by the board of directors.
December 2006: Pioneer closes its car audio division in Singapore.
January 2007: Pioneer displays their 9 mm (0.35 in) thick concept plasma, as well as their "extreme contrast" concept plasma.
July 2008: Pioneer develops 16-layer Blu-ray Disc capable of storing 400 GB.
November 2009: Pioneer moves its head office from Tokyo to Kawasaki.
September 2009: Pioneer announce two new players to their DJ equipment portfolio, the CDJ-900 and CDJ-2000.
March 2010: Pioneer stops producing TVs.
May 2010: Pioneer releases two new DJ software controllers, the DDJ-S1, and the DDJ-T1.
May 2011: Pioneer announces the release of the Smart Concept Car with a full DJ setup.
October 2011: Pioneer officially released a new 2-channel DJ controller called the DDJ-ERGO at the BPM Show 2011.
August 2012: Pioneer officially launches the XDJ-AERO, Pioneer's first wireless DJ system that plays music from smartphones and tablets via Wi-Fi.
April 2013: Pioneer officially launches the DJM-750.
September 2014: Pioneer would sell its disc-jockey equipment business to private equity firm KKR for about 59 billion yen($550 million).
March 2016: Pioneer moves its head office from Kawasaki to Tokyo.
September 2018: after Pioneer became heavily indebted following its failed forays into car navigation and audio systems, Baring Private Equity Asia injected the company with 60 billion yen ($540 million), allowing Pioneer to settle some of their outstanding bank loans.
Pioneer Elite produces premium electronics that are usually higher in quality and price. Most Pioneer Elite branded electronics have the gloss black "Urushi" finish.
Pioneer Elite products include AVRs, Laserdisc players, CD players, DVD players, plasma computer monitors and televisions [Now discontinued], and rear-projection televisions. Pioneer Elite debuted their first Blu-ray Disc player, the BDP-HD1, in January 2007. Pioneer released the first 1080p plasma display, the PRO-FHD1.
In Summer of 2007, Pioneer released the Kuro line of plasma displays, that the company claims has the best black levels of any flat panel display which leads to greater contrast, and more realistic images. Kuro means black in Japanese.
Pioneer Cycle Sport – GPS bicycle computers and single/dual-sided crankset-based power meters.
Carrozzeria (Japan only) – car electronics
Pioneer Premier (North America only) – high-end car electronics [Now discontinued]
TAD – Technical Audio Devices. Primarily noted as a manufacturer of high-efficiency audio loudspeaker components and complete speaker systems for the commercial sound reinforcement and recording studio markets. The base for US operations is located in southern California, with limited design/manufacturing done on site. Operations commenced in the early 1980s and continue to this day with a limited offering of speaker components and expanded the offering of consumer speakers and electronics.
Pioneer DJ – DJ equipment. A 85.05 percent majority stake of the brand was sold to private equity firm KKR in 2015 for 59 billion yen ($551 million), but KKR resold it yet again to photo processing machine manufacturer Noritsu in March 2020 for 35 billion yen ($324.9 million).