Pirelli

Summary

Coordinates: 45°31′10″N 9°12′40″E / 45.5195317°N 9.2111299°E / 45.5195317; 9.2111299

Pirelli & C. S.p.A.
TypePublic
BIT: PIRC
ISINIT0005278236
IndustryAutomotive
Founded1872; 149 years ago (1872)
Milan, Italy
FounderGiovanni Battista Pirelli
Headquarters,
Area served
Worldwide[1]
Key people
Ning Gaoning (Chairman)
Marco Tronchetti Provera (Executive Vice Chairman and CEO)
ProductsTyres for cars, motorcycles, and bicycles
Revenue€4.300 billion (2020)[2]
€703 million (2018)[2]
€42,7 million (2020)[2]
Total assets12,733,914,000 euro (2017) Edit this on Wikidata
OwnerChemChina (45.5%)[3]
Marco Tronchetti Provera (10.05%)[4]
Number of employees
31,489 (2018)
SubsidiariesPirelli Tyre S.p.A.
Websitepirelli.us pirelli.uk

Pirelli & C. S.p.A. is a multinational tyre manufacturer based in Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922,[5] is the 7th-largest[6] tyre manufacturer behind Bridgestone, Michelin, Goodyear, MRF, Continental, Sumitomo, and Hankook and is focused on the consumer business (tyres for cars, motorcycles and bicycles). It is present in Europe, the Asia-Pacific, Latin America, North America and Post-Soviet states, operating commercially in over 160 countries. It has 19 manufacturing sites[7] in 13 countries and a network of around 14,600 distributors and retailers.[8] In 2015, China National Chemical Corp. Ltd. (ChemChina) took controlling interest of Pirelli - with the Chinese state-owned company agreeing to maintain the tire company's ownership structure until 2023.

Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre partner and supplier for the Grand-Am Rolex Sports Car Series for 2008–2010, FIA Formula One World Championship for 2011–present and for the FIM World Superbike Championship.[9] Pirelli's headquarters are located in Milan's Bicocca district.

Pirelli is now solely a tyre manufacturing company. In the past it has been involved in fashion and operated in renewable energy and sustainable mobility.

On 4 October 2017, Pirelli returned to the Milan Stock Exchange[10] after focusing its business on pure consumer products (tyres for car, motorcycles, and bicycles) and related services, and separating the business of industrial tyre.[11]

Pirelli's eponymous calendar has been published since 1964, and has featured the contributions of many famous photographers over the years such as Helmut Newton, Steve McCurry, Peter Lindbergh, Richard Avedon, Bruce Weber, Herb Rits and Annie Leibovitz.

The company's US-based headquarters are located in Rome, Georgia. This city was chosen due to Pirelli's Italian heritage, and the city being named after Rome.[citation needed]

History

The Pirelli Tower in Milan in 1958, during construction, photographed by Paolo Monti

Founded in Milan in 1872 by Giovanni Battista Pirelli, the company initially specialised in rubber and derivative processes and also made scuba diving rebreathers.[12] Thereafter, Pirelli's activities were primarily focused on the production of tyre and cables (for energy and telecommunications). In 2005, Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian.

In the 1950s, Alberto Pirelli commissioned the building of a skyscraper, Pirelli Tower, in the same Milanese area that housed the very first Pirelli factory during the 19th century.[13]

In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.

Subsequently, Porsche started using the same tyres with the Porsche 911 Turbo.

In 1988, Pirelli acquired the Armstrong Rubber Company, which was headquartered in New Haven, Connecticut, for $190 million.[14]

In 2000, Pirelli sold its terrestrial fibre optic cables business to Cisco and its optical components operations to Corning, for 5 billion euro.[15] It invested – through Olimpia -part of the resulting liquidity to become a majority shareholder in Telecom Italia in 2001,[16] maintaining this position until 2007.[17]

In 2002 the company started a range of Pirelli branded clothing, watches and eyewear.[18]

In 2005, Pirelli sold its Cables, Energy Systems and Telecommunications assets to Goldman Sachs[19] and the newly formed company was named Prysmian. In the same year, 2005, Pirelli opened its first tyre production plant in Shandong province, China.[20] This was the beginning of the group's production complex in the country.

In 2006, Pirelli chose Slatina for its first tyre production plant in Romania, extending the facility in 2011.[21]

In 2010, Pirelli completed its conversion to a pure tyre company by selling Pirelli Broadband Solutions[22] and spinning off the real estate assets of Pirelli Re.[23] Fondazione Pirelli was established in the same year to safeguard and celebrate the company's past and to promote business culture as an integral part of Italy's national cultural assets.

In March 2015, it was announced that Pirelli shareholders had accepted a €7.1 billion bid from ChemChina, together with Camfin and LTI, for the company.[24] The transaction was completed and the company was delisted in November 2015.[25]

In May 2017, it was announced that Pirelli returns to the world of cycling with a new road cycling tyre range, Pzero Velo.[26]

In September 2017, the company announced its intentions to sell up to 40 percent of its equity capital in an initial public offering as it plans to return to the Milan stock exchange in October.[27]

In March 2019 Pirelli announced a new range of mountainbiking tyres, called Scorpion.

In 2021 Pirelli has introduced tiers 18-inch for the new aerodynamic and technical changes for 2022 in Formula 1.[28]

Business areas

Pirelli is focused on the consumer business, producing tyres for cars, motorcycles, and bicycles.

Car products range

PZero: tyres for ultra-high performance cars. including F1 vehicles

Cinturato: tyres for high end cars.

Winter: tyres for low temperatures and snow.

Scorpion: tyres for SUV and cross-over

Moto products range

Diablo: road and track tyres.

Angel: street and commuting tyres.

Scorpion: road and off-road tyres.

Velo products range

PZero Velo: Road racing.

Cycl-e: Urban and electric.

Scorpion: Mountain bike

Cinturato: Gravel

Corporate affairs

Major shareholders

Pirelli shareholders[29] as of September 2019:

Shareholder Stake %
Marco Polo International Italy (an intermediate holding company for ChemChina)[30] 45.52%
Camfin 10.10%
Long-Term Investments Luxembourg 6.24%
Institutional investors 34.64%
Retail investors 3.50%

Board of directors

The list of Pirelli Board of Directors:[31]

Position Name
Chairman Ning Gaoning
Executive Vice Chairman and CEO Marco Tronchetti Provera
Director Yang Xingqiang
Director Bai XinPing
Director Giorgio Luca Bruno
Director Laura Cioli
Director Domenico De Sole
Director Ze'ev Goldberg
Director Tao Haisu
Director Marisa Pappalardo
Director Cristina Scocchia
Director Giovanni Tronchetti Provera
Director Fan Xiaohua
Director Wei Yintao
Director Giovanni Lo Storto

Financial information

Financial data[32] 2016

(million €)

2015

(million €)

2014

(million €)

2013

(million €)

2012

(million €)

2011

(million €)

2010

(million €)

2009

(million €)

Net Sales 6,058 6,309 6,018 6,146 6,072 5,655 4,848 4,067
Gross Operating Profit 1,183 1,242 1,168 1,080 1,064 (restated) 807 629 453
EBIT 896.6 (Adjusted) 850.3 837.9 791 792 (restated) 582 408 250
Net Income 147.6 (391)* 319 306 398 441 4 (23)
Net Invested Capital 10,224 4,089 4,273 4,455 4,427 3,727 3,281 3,818
Equity 3,274 2,280 2,548 2,437 2,389 2,192 2,028 2,495
Employees 37,050 36,753 37,561 37,979 37,338 34,259 29,573 29,570

*The performance takes into account, as well as the deconsolidation of Venezuela, a non-recurring fiscal impact of 107.6 million euro linked to the devaluation of active deferred taxation by the Parent Group as a consequence of Pirelli's new financial status after its merger with Marco Polo Industrial Holding.

Marketing

The Pirelli Calendar is published annually, featuring actresses and fashion models. The calendar also features the work of fashion photographers, including Richard Avedon, Peter Lindbergh, Annie Leibovitz, and Patrick Demarchelier.

The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of science and technology conducted entirely on the Internet.

"Power is nothing without control" was the well known slogan of Pirelli Tyre Company, and was featured in numerous television and print advertisements.[33]

Pirelli is the long-serving main sponsor of Italian football club Inter Milan, having sponsored the Italian team since the 1995–96 season.[34]

Sponsorship

Football

Pirelli has a history of sponsoring football teams. Pirelli is well known for its long term primary sponsorship of the Italian football club Inter Milan between 1995 and 2021. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club Valletta for a short time.

In reference to Brazil striker Ronaldo’s usual goal celebration of both arms outstretched, Pirelli ran a 1998 commercial in which he replaced the figure of Christ from the Christ the Redeemer statue that towers over his home city of Rio de Janeiro while in an Inter Milan strip.[35] It was controversial with the Catholic Church.[36]

Pirelli's sponsorship of football teams is not limited to Europe, South America is a key market and as a result successful clubs have also been sponsored by the tyre company. The Brazilian team Palmeiras, Uruguayan team Peñarol and Argentinian side Vélez Sársfield all had Pirelli as a shirt sponsor.

When English football club Burton Albion Football Club built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named Pirelli Stadium lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire, England.

In 2009 Pirelli became the title sponsor of the Chinese Super League (CSL), China's top-tier football league.

In 2012, the company became a major sponsor of the Russian Cup.

Motorsport

Pirelli is currently the event title sponsor of the Spanish and Hungarian Grands Prix and sponsored the 2018 French Grand Prix.

The company was the title sponsor of the Pirelli World Challenge from 2011 to 2018.

Pirelli supported rally with their FIA Pirelli Star Driver program as an initiative to support young rally drivers.[37] It was the sole supplier in the top tier of World Rally Championship in 2008–2010, and is now a co-supplier with Michelin. Since its first involvement in WRC in 1973, the manufacturer won 181 events, and produced 25 WRC Driver Champions including Colin McRae (1995), Petter Solberg (2003), Sebastien Loeb (2008-2010).[38]

Pirelli will again become the sole tyre supplier in all three tiers in 2021.[38]

Pirelli is also a sponsor of rally and gymkhana driver Ken Block's Hoonigan Racing Division since 2010.

America's Cup

Pirelli is sponsor of Emirates Team New Zealand in the 35th America's Cup (2017).[39]

Winter Sports

Pirelli sponsors Alpine World Ski Championship and Ice Hockey World Championship IIHF from 2017 to 2021.[40] The company is also sponsor of the Italian Ski Team and of the Swiss Ski Team.[41]

Motorsport

Pirelli is the only allowed tyre brand in the FIM World Superbike Championship since 2007 (along with its support classes, such as the Supersport World Championship). Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.[42]

Pirelli were also the official tyre partner and supplier of the World Rally Championship from 2008 to 2010, until the company withdrew to focus on its Formula 1 commitments. Pirelli returned to the championship in 2014, however they only partnering tyres for a few private teams as Michelin is the major tyre partner and supplier.

Pirelli was also partnered Grand-Am Rolex Sports Car Series from 2008 until 2010 before being replaced by Continental AG in 2011.

The company is the official supplier of the GT World Challenge America since 2011 and the GT World Challenge Europe Endurance Cup since 2013.

Formula One

Pirelli has been the sole tyre supplier in Formula 1 since 2011, following Bridgestone's decision to withdraw from the role at the end of 2010.[43] Pirelli previously competed in Formula 1 from 19501958, 19811986 and 19891991. Pirelli also supplies tyres for the FIA Formula 2 Championship and FIA Formula 3 Championship (formerly GP3 Series) that form the feeder series to Formula 1.

The Italian tyre manufacturer introduced a colour coding system to help identify the tyre compounds used by drivers during races. Each compound has its own colour, which appear on the sidewalls of the tyre.

Since the 2019 season, Pirelli has used three colours to identify its dry-weather P Zero tyres: white for hard, yellow for medium, and red for soft. As well as the dry-weather slick tyres, there are two wet-weather grooved tyres: green for the intermediate and blue for the full wet. These tyres are branded Cinturato, a name that dates back to the 1950s.

At the start of Pirelli’s Formula 1 tenure in 2011, the company was given the technically challenging task of designing tyres that degraded rapidly in order to promote more pit stops and overtaking.[44] with the aim of making the races more exciting and entertaining. However, the brief from the sport’s organisers has changed over the years, as the cars themselves evolved with the introduction of the turbo hybrid era from 2014.

Pirelli has also faced controversy on a number of occasions in Formula 1, especially during the 2013 British Grand Prix, which featured multiple tyre failures. Pirelli subsequently changed the construction of the tyres to prevent further incidents, switching to Kevlar belts.[45]

At the 2015 Belgian Grand Prix, a tyre on Sebastian Vettel's Ferrari suffered from a blowout at 200 mph (322 km/h). Immediately after the race Pirelli claimed that excessive wear caused the blowout but following a more detailed analysis the company said that in fact a cut had caused the tyre failure.[46]

A number of major changes to the Formula 1 tyres were introduced for the 2017 season. The most obvious visual difference was an increase of width by 25%, both front and rear, increasing from 245mm to 305mm at the front and 325mm to 405mm at the rear. The actual rim size remained unchanged from the traditional 13 inches.

The faster cornering speeds as a result of this change imposed significantly increased loads on the tyres. Pirelli was consequently asked to produce tyres with less degradation that were more resistant to overheating, for the fastest cars in Formula 1 history.[47]

A far-reaching alteration to the Formula 1 technical regulations for 2022, covering every aspect of the car, prompted another significant change to the tyres. With an imminent move to 18-inch rims after more than 50 years of the 13-inch size,[48] Pirelli’s 2022 tyres maintain the same tread width as before, but diameter has increased from 660 millimetres to 720 millimetres. The sidewall height is also reduced to give the tyres a more modern low-profile look.

Overseas investment

In April 2012, Pirelli & C. SpA signed joint venture agreement with Indonesian counterpart PT Astra Autoparts a subsidiary of PT Astra International for the construction of a motorcycle tyre plant with a total investment of $120 million. 60 percent shares will be held by Pirelli. Pirelli hoped to strengthen its presence in the largest motorcycle market in the world, the Southeast Asia region which has 250 million motorcycles.[49]

Audio system

In July 2018, Pirelli launched a F1 wheel shaped Bluetooth speaker, P Zero Sound.[50] The Bluetooth speaker measures 12.9-inches in diameter, weighs 21 pounds and has a 100-watt amplifier, a 100mm midwoofer, a 25mm tweeter and also offers Bluetooth 4.0 with AptX for wireless connectivity. IXOOST[51] is the manufacturer of P Zero Sound speaker, which majorly manufactures Motorsports-themed audio systems. The wheel shaped speaker costs €2400, which is equivalent to about $2,800.

See also

References

  1. ^ Except Australia and New Zealand.
  2. ^ a b c "Highlights". Soldionline. 10 March 2021.
  3. ^ Agnieszka Flak; Elisa Anzolin. "ChemChina gave up Pirelli control to show its market friendly face: Pirelli CEO". Reuters. Retrieved 10 June 2019.
  4. ^ "Pirelli CEO says core shareholders have no plans to sell stakes". Reuters. Retrieved 10 June 2019.
  5. ^ "Pirelli Company Profile" (PDF). Borsa Italiana. Archived from the original (PDF) on 1 March 2014. Retrieved 21 February 2013.
  6. ^ "Largest Tire Manufacturers in the World". Car logos. 30 April 2020. Archived from the original on 25 June 2020. Retrieved 22 June 2020.
  7. ^ "Pirelli – About us".
  8. ^ "Pirelli Company Presentation" (PDF). Pirelli. Retrieved 18 May 2018.
  9. ^ "Pirelli supply wsbk tyres". Yahoo sport. Retrieved 21 February 2013.
  10. ^ Anzolin, Elisa. "Share price fall deflates Pirelli's market comeback". U.K. Retrieved 26 February 2018.
  11. ^ "Pirelli separates from industrial tires unit to become "pure consumer tire company" – European Rubber Journal". European Rubber Journal. 4 April 2017. Retrieved 26 February 2018.
  12. ^ Coates, JK; Kincaid, TC; Lanphier, EH (1952). "Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service". Navy Experimental Diving Unit Technical Report. NEDU-RR-2-52. Archived from the original on 8 October 2014. Retrieved 16 March 2009.
  13. ^ Skyscrapers, Antonino Terranova, White Star Publishers, 2003 (ISBN 8880952307)
  14. ^ "Armstrong Finds a Niche in the Tire Market". Connecticut Humanities. 7 September 2013. Retrieved 22 July 2015.
  15. ^ "Cisco taps Pirelli for optical technology". CNET. Retrieved 31 May 2017.
  16. ^ Hepher, Tim (30 July 2001). "Pirelli seizes Telecom Italia". The Guardian. ISSN 0261-3077. Retrieved 31 May 2017.
  17. ^ "Tronchetti/Telecom Italia". Financial Times. 14 March 2007. ISSN 0307-1766. Retrieved 31 May 2017.[permanent dead link]
  18. ^ "official website". Archived from the original on 10 March 2014. Retrieved 5 March 2014.
  19. ^ "Goldman Sachs buys Pirelli Cables for €1.3bn". www.penews.com. Archived from the original on 5 August 2017. Retrieved 31 May 2017.
  20. ^ "Pirelli Opens First Tyre Plant In China". Tyrepress. 12 October 2005. Archived from the original on 29 July 2017. Retrieved 31 May 2017.
  21. ^ "Pirelli to turn Slatina tyre factory in Romania into company's biggest plant with EUR 160 mln". Romania Insider. Archived from the original on 24 January 2021. Retrieved 18 June 2019.
  22. ^ Reuters Editorial. "Pirelli to sell broadband ops by end-Oct-source". Reuters UK. Retrieved 31 May 2017.
  23. ^ Reuters Editorial. "DEALTALK-Pirelli seen reviving tyre, real estate split". Reuters UK. Retrieved 31 May 2017.
  24. ^ "ChemChina makes €7.1bn bid for Pirelli". The Guardian. Reuters. 23 March 2015. Retrieved 23 March 2015.
  25. ^ "PIRELLI Shares – Information for Shareholders". Pirelli. November 2015. Archived from the original on 8 December 2015. Retrieved 6 December 2015.
  26. ^ "Pirelli returns to cycling with new road tyres". Cyclist. Archived from the original on 16 June 2017. Retrieved 31 May 2017.
  27. ^ "Tyremaker Pirelli to sell 40 percent stake in Milan market comeback". Reuters. 4 September 2017. Retrieved 7 September 2017.
  28. ^ "New era in Formula 1: Pirelli introduced 18-inch tires for 2022 cars". Sport-Journal.com. 16 August 2021. Retrieved 16 August 2021.
  29. ^ "Shareholder Structure". Retrieved 23 November 2019.
  30. ^ "Listed companies – Ownership". CONSOB. 19 June 2018. Archived from the original on 22 June 2018. Retrieved 22 June 2018.
  31. ^ "Pirelli Board of Directors". Pirelli.
  32. ^ "Annual Report 2013" (PDF). Pirelli & C. Archived from the original (PDF) on 17 August 2014. Retrieved 16 July 2014.
  33. ^ "Power is nothing without control celebrates 25 years | Pirelli". www.pirelli.com. 15 May 2019. Retrieved 16 March 2020.
  34. ^ "Inter and Pirelli extend historic partnership". inter.it. 14 March 2016. Archived from the original on 13 May 2018. Retrieved 12 May 2018.
  35. ^ "Pirelli e le metamorfosi della pubblicità". Corriere Della Sera. Retrieved 19 September 2018.
  36. ^ Squires, Nick (9 June 2014). "World Cup 2014: Brazil furious over Christ the Redeemer statue in Rio de Janeiro in Italian football colours". Telegraph. Archived from the original on 6 September 2019. Retrieved 20 October 2020.
  37. ^ David Evans. "FIA plans major revamp of World Rally Championship ladder by 2019". Autosport. Archived from the original on 15 May 2019. Retrieved 10 June 2019.
  38. ^ a b WRC History: PIRELLI in the WRC
  39. ^ "Pirelli boards Team New Zealand". Archived from the original on 22 May 2017. Retrieved 31 May 2017.
  40. ^ "Pirelli and Infront seal five year sponsorship agreement across flagship winter sports events – FIS-SKI". FIS-SKI. Archived from the original on 30 October 2017. Retrieved 31 May 2017.
  41. ^ "Pirelli sponsors Alpine World Ski Championship and ice hockey from 2017 to 2021". business.pirelli.com. Archived from the original on 14 June 2017. Retrieved 31 May 2017.
  42. ^ British Superbikes 2007 Archived 20 March 2008 at the Wayback Machine
  43. ^ "Bridgestone Corporation | News Release". web.archive.org. 4 November 2009. Retrieved 16 November 2021.
  44. ^ "F1 2011: What's new on the grand prix grid this season". the Guardian. 25 March 2011. Retrieved 16 November 2021.
  45. ^ "Kevlar belt tyres for Germany, new tyres for Hungary · F1 Fanatic". web.archive.org. 24 September 2017. Retrieved 16 November 2021.
  46. ^ "Pirelli reveals F1 tyre investigation findings from Belgian GP". www.autosport.com. Retrieved 16 November 2021.
  47. ^ "F1 to scrap high degradation tyres in 2017 - Pirelli · RaceFans". RaceFans. 15 July 2016. Retrieved 16 November 2021.
  48. ^ "Pirelli's race to develop 18-inch F1 tyres for 2022". Motor Sport Magazine. 6 April 2021. Retrieved 16 November 2021.
  49. ^ "Indonesia welcomes Pirelli, Italian touch for local shoes". 25 April 2012.
  50. ^ Bruce, Chris (25 July 2018). "Pirelli Design Launches Bluetooth Speaker That Looks Like F1 Wheel". Motor1.com. Archived from the original on 25 July 2018. Retrieved 16 March 2020.
  51. ^ "IXOOST official site". Archived from the original on 27 July 2018. Retrieved 31 July 2018.

Portronics Bluetooth Speaker Archived 27 October 2020 at the Wayback Machine

External links

  • Official website Edit this at Wikidata
  • PirelliTyre.com Pirelli Tyres Worldwide
  • Yahoo! Pirelli & C. S.p.A. Company Profile