Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes.[1]
Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip.[2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature.[3] Turpin co-founded Popchips, Inc., and serves as its President.
In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis.[4]
Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher.[7] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community.[8]
Celebritiesedit
Ashton Kutcher was the first celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips.[9] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavour of Popchips, Katy's Kettle Corn.[10]
Awardsedit
Since 2007, Popchips has won the following awards:[11]
Popchips are produced in a number of flavors in addition to the original flavor:
Potato
Sea Salt
Sour Cream & Onion
Barbeque
Sea Salt & Vinegar
Thai Sweet Chilli
Mature Cheddar & Onion
Potato Ridges
Crazy Hot
Buffalo Ranch
Cheddar and Sour Cream
Nutritional Informationedit
A share size bag of potato popchips (3 oz.) contain 120 calories per serving size (1 oz.).[13]
A share size bag of tortilla popchips (3.5 oz.) contain 120 calories per serving size (1 oz.).[14]
A share size bag of Katy's Kettle Corn popchips (3.5 oz.) contain 130 calories per serving size (1 oz.).[15]
Referencesedit
^"How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Archived from the original on 2016-04-22. Retrieved 2016-04-08.
^"Our Story". Popchips. Archived from the original on 19 November 2013. Retrieved 20 November 2013.
^Eats, Serious. "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Archived from the original on 2016-04-22. Retrieved 2016-04-08.
^Nunes, Keith. "Popchips names new c.e.o." Food Business News. Archived from the original on 20 November 2015. Retrieved 10 November 2015.
^"#4 Popchips". Forbes magazine. 30 November 2011. Archived from the original on 17 January 2012. Retrieved 9 January 2012.
^Nelson, Brett. "Top 20 Americas Most Promising Companies". Forbes magazine. Archived from the original on December 3, 2011. Retrieved 9 January 2012.
^Hayden, Erik. "Pop Chips Pulls Offensive Ashton Kutcher Ad". Time. Archived from the original on 2016-03-04. Retrieved 2016-04-08.
^"I'm still waiting for Ashton Kutcher's apology - CNN.com". CNN. Archived from the original on 2016-04-20. Retrieved 2016-04-08.
^Casserly, Meghan. "Popchips: The Next $1 Billion Snack Food Or Just Full Of Hot Air?". Forbes. Archived from the original on 10 November 2013. Retrieved 18 November 2013.
^Mullen, Katelyn (25 July 2012). "Katy Perry Popchips: Singer Signs On For Latest Celebrity Endorsement". Huffington Post. Archived from the original on 2 August 2012. Retrieved 20 November 2013.
^"Awards". PopChips. Archived from the original on 13 November 2013. Retrieved 18 November 2013.
^Greenwald, David. "Katy Perry Announces Her Own Popchips Flavor". Billboard. Archived from the original on 29 January 2013. Retrieved 20 November 2013.
^"Popchips". Archived from the original on 13 November 2013. Retrieved 15 November 2013.
^"Popchips". Archived from the original on 13 November 2013. Retrieved 15 November 2013.
^"Popchips". Archived from the original on 13 November 2013. Retrieved 15 November 2013.