Post-consumerism is a view or ideology that well-being, as distinct from material prominence, is the aim of life, and often suggesting that there is a growing willingness to assert such.[1] Post-consumerism can also be viewed as moving beyond the current model of addictive consumerism.[2] This personal and societal strategy utilizes each individual's core values to identify the "satisfaction of enough for today."[3] The intent and outcome of this basic strategy to date has "reached people where they are rather than simply where we are."[4] Therefore the campaign "is promoting this intriguing question" regardless of the answer: Do I have enough stuff for now?[5]