Rachel Claire Levin (born 1995), known online as RCLBeauty101, is an American YouTuber and singer.
Rachel Levin | |||||||||||||
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Personal information | |||||||||||||
Born | Rachel Claire Levin 1995 (age 28–29) Philadelphia, Pennsylvania, U.S. | ||||||||||||
Nationality | American | ||||||||||||
Occupation | YouTuber | ||||||||||||
Website | www | ||||||||||||
YouTube information | |||||||||||||
Also known as | RCLBeauty101 | ||||||||||||
Channel |
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Years active | 2010–present | ||||||||||||
Genres |
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Subscribers | 15 million[1] | ||||||||||||
Total views | 4.1 billion[1] | ||||||||||||
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Last updated: July 7, 2022 |
Rachel Levin was born in Philadelphia, Pennsylvania. Her father is a doctor and her mother is a lawyer.[2]
Levin started uploading videos to her YouTube channel when she was 15.[2][3] Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles".[2][4] She continued to regularly post videos,[3] and at age 16, she was quoted in The Wall Street Journal in an article about online makeup tutorials.[2][5]
Levin graduated from Lower Merion High School and attended Penn State Brandywine for college, but left after a year.[2]
In 2014, Levin had 350,000 subscribers to her YouTube channel.[2] In addition to makeup tutorials, she started creating comedy videos, and her first comedy skit video was titled Back to School Expectations Vs. Reality! which by 2016 had 25.7 million views.[2]
By 2015, Levin had a total of 516 million views on her YouTube channel.[6] In 2015, she was ranked as the top social media influencer under 21 by ZEFR, a marketing company that tracks social media engagement,[7][8] and in August 2015, RCLBeauty101 was the YouTube channel with the most subscribers added that month.[9] By 2016, she had over 8 million subscribers to her YouTube channel,[8] and over 60 million views for her video Disney Princess Slumber Party.[2] Fans of her channel became known as "Levinators".[2]
In 2017, she gained more than 222 million views on YouTube, with more than 11 million views for her Disney Princess Prom video.[10] By 2019, she had more than 13 million YouTube subscribers,[11] by 2020, more than 14 million,[12] and by 2022, more than 14.4 million.[13] Her channel is the 83rd most subscribed YouTube channel in the United States.[14] She is also very active on Snapchat, where she has 1.9 million subscribers as of March 2023.[15]
Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan.[3] In 2022, she published her second single, "My Way".[16]
Year | Award | Category | Result |
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2015 | Teen Choice Awards | Choice Web Star: Fashion/Beauty | Nominated[17] |
Streamy Awards | Breakout Creator | Nominated | |
Lifestyle | Nominated[18] | ||
2016 | YouTube Beauty Guru | Nominated[19] | |
2016 | Shorty Awards | YouTube Guru | Nominated[20] |
2019 | People's Choice Awards | Beauty Influencer | Nominated[21][22] |