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Richard Laermer 
Summary
Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."
Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]
On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]
Bibliography edit
- 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
- Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
- Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
- Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
- Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
- Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
- Gay and Lesbian Guide to New York City (1994; Plume)
- Bargain Hunting in Greater New York (1990; Prima Lifestyles)
References edit
- ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
- ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
- ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
- ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
- ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
- ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.