A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]
In the United Kingdom, the Mailing Preference Service composes a Robinson list (the MPS list) funded by the direct mail industry, which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies, which are then responsible for not contacting people on the list.[citation needed]
The Marketing Association of New Zealand maintains the New Zealand Name Removal Service, which allows private individuals to stop calls and mail from its 500 members.[2][3][4]
Other Robinson lists include: