As the Sixties ended, several early rock and rollers like Little Richard, Chuck Berry, Jerry Lee Lewis, Carl Perkins, Bill Haley & His Comets and Bo Diddley, who had been out of fashion since the British Invasion, experienced a resurgence in popularity, performing their old hits to a mix of old and new fans. Rock and roll revival festivals became popular, and anticipated the "oldies show" package tours of later years.

Bo Diddley announced "I'm back and I'm feelin' fine" in his comeback single titled Bo Diddley 1969, released by Checker Records. Sha Na Na performed "At the Hop" at the Woodstock Festival in 1969, in the revival spirit.

John Lennon and Yoko Ono had a surprise hit album in 1970 with Live Peace in Toronto 1969, recorded at the Toronto Rock and Roll Revival in September 1969. Appearing on the spur of the moment, with a hastily assembled band (composed of Lennon, Ono, Eric Clapton, Klaus Voormann and Alan White), Lennon led off their set with familiar songs (like "Blue Suede Shoes" and "Money (That's What I Want)") that suited the mood of the program.

In 1970, Dave Edmunds scored a big hit on both sides of the Atlantic with his cover of "I Hear You Knocking", and Chuck Berry's only song to hit #1 on the Billboard charts, his 1972 single "My Ding-a-Ling", were both written in the 1950s by Dave Bartholomew.

Elton John's 1972 hit "Crocodile Rock" was an homage to early rock 'n 'roll.

In 1977 and 1978, British band The Darts scored three top-10 singles on the UK charts with covers of early rock/doo-wop oldies.

The popularity of the movement peaked with the release of the George Lucas film, American Graffiti, in 1973, with the soundtrack featuring rock and doo-wop hits from the late 1950s and early 1960s. By the mid-1970s, however, record sales of rock 'n' roll reissues and retro releases had greatly declined as the music industry turned its attention to other musical trends.

• Boogie rock
• Revivalist artist
• Roots rock
• Swing revival