Summary
Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1][2][3]
 | |
| Type | Vodka |
|---|---|
| Manufacturer | United Spirits (USL) |
| Country of origin | India |
| Alcohol by volume | 42.8% |
| Proof (US) | 75 |
| Colour | Colourless |
| Ingredients | Grain |
| Variants |
|
| Related products | White Mischief |
Variants edit
Romanov comes in four flavours:[1]
- Premium
- Orange
- Lemon
- Apple
Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4][5]
Sales edit
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]
Gallery edit
References edit
- ^ a b "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
- ^ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
- ^ "International taste and Quality Institute".
- ^ a b Sindhu, Seema (21 February 2010). "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard India. Business Standard. Retrieved 2 May 2015.
- ^ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
- ^ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
- ^ Govind, Deepti (23 October 2018). "Magic Moments dominance gives Smirnoff, others a hangover". mint. Retrieved 1 September 2023.