Ruhr.2010 – Kulturhauptstadt Europas was the name of the campaign in Germany's Ruhr region that earned it recognition as a European Capital of Culture in 2010. This was the first time a region was considered, as Essen represented all 53 towns in the region in the application. Other cultural capitals were in the same year the Hungarian Pécs (Pécs2010) and Istanbul in Turkey, where similar campaigns were held.
The Ruhr.2010 campaign included the participation of all cities in the Ruhr area. Apart from Essen, which presented itself all year long, each of the other cities had one week to themselves in 2010, in which they became the reigning "Local Hero". The participating towns and cities were:
The campaign team consisted of well-known personalities in the arts and political world:
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