SUP (Russian: СУП, which means 'soup') is an international online media company, founded in Moscow in mid-2006 by Andrew Paulson and Alexander Mamut. Its ownership is split between Mamut, Kommersant Publishing House and management.

SUP Media

Company type	Privately held
Industry	Internet
Genre	Online Media Company
Founded	2006
Founder	Alexander Mamut, Andrew Paulson
Headquarters	Moscow , Russia
Key people	Andrew Paulson, Chairman Annelies van den Belt, CEO Benjamin Wegg-Prosser, Director of Corporate Development Edward Shenderovich, Director of Strategic Development
Number of employees	300
Website	sup.com

SUP's first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournal's Russian users.^[1] SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant, a leading Russian media company, acquired a significant minority stake in the business.

SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used^{[citation needed]} blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.

In 2013, SUP was merged with Rambler.