Summary
Sakshi (transl: "The Witness") is an Indian Telugu language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana. It is also the second largest circulated Telugu daily newspaper in the country.
| Satyameva Jayate (Truth alone triumphs) | |
 | |
 Front page of Sakshi | |
| Type | Daily newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | Y. S. Bharathi Reddy (Chairperson) |
| Founder(s) | Y. S. Jagan Mohan Reddy |
| Publisher | Jagati publications Ltd.[1] |
| Editor | Vardhelli Murali |
| Founded | 23 March 2008 |
| Language | Telugu |
| Headquarters | Hyderabad, India |
| Circulation | 1,002,585[2] (as of 2022) |
| Website | sakshi.com |
According to the Indian Readership Survey (IRS) Q2 2022, Sakshi ranks twelfth among the most circulated Indian-language dailies with a total readership (TR) of 1,002,585. The newspaper is owned by Y. S. Bharathi, wife of the Chief minister of Andhra Pradesh, Y. S. Jaganmohan Reddy.
History edit
Sakshi is founded by Y. S. Jagan Mohan Reddy, the son of then Chief Minister of Andhra Pradesh Y. S. Rajasekhar Reddy.[3]
Sakshi launched on 23 March 2008[4][5] with 23 editions — nineteen editions from Andhra Pradesh, and four from New Delhi, Mumbai, Bangalore, and Chennai.[6][7] At a price of ₹60 per month, Sakshi was marketed as a less expensive alternative to all other prominent Telugu dailies at the time which were priced at ₹96–100 per month.[6] To stand out from its competition, Sakshi adopted high-quality production values. It had 30-pages, all of them in colour broadsheet format. The paper's layouts were designed by Mario Garcia.[8]
It was the first Telugu daily to publish all of its pages in color for all editions. It is currently run under the chairmanship of Y. S. Bharathi Reddy, wife of Jagan Mohan Reddy. It is currently run under the chairmanship of Y. S. Bharathi Reddy, wife of Jagan Mohan Reddy.[9][10][11]
Content edit
Sakshi began with a focus on sports, education and business news that were underserved by existing dailies, as per its market survey done six months prior to the launch.[12] It devoted two pages for sports coverage when competitors only had one page or less. It also experimented with a four page business news pullout in 2009.[12]
Circulation edit
From July to December 2019, Sakshi had an average daily circulation of 10.64 lakh.[13][14] It ranks second in circulation among Telugu daily newspapers behind Eenadu and tenth in India across languages. For the period of 1H 2022, the circulation was reduced to 951,292, a reduction of 9.1% over two years.[15]
Political Impact edit
Eenadu, the leading Telugu daily newspaper which started out initially as a neutral and non-political oriented newspaper organisation gradually started supporting Chandrababu Naidu led Telugu Desam Party in every instance. The other Telugu daily Andhra Jyothi too went hand-in-hand with Eenadu and both newspapers became staunch rivals of Y.S. Rajasekhara Reddy. This had led him into thinking of an alternative newspaper to such politically biased newspapers. He then established the daily, Sakshi in 2008 with his son, Y. S. Jagan Mohan Reddy as the owner.
The newspaper everyday prints a picture of Y.S. Rajasekhar Reddy, former Chief Minister of Andhra Pradesh on the top left corner as a tribute to his death. As the newspaper is owned by Y.S. Bharathi, the wife of Y.S. Jagan Mohan Reddy who is the president of the political party YSR Congress Party, the newspaper is often criticized for publishing news in the support of YSR Congress Party and being biased against the other political parties.
References edit
- ^ "Contact us | మమ్మల్ని సంప్రదించండి". Sakshi.com (in Telugu). 15 June 2017. Retrieved 25 October 2022.
- ^ /http://www.auditbureau.org/files/JD%202022%20Highest%20Circulated%20(language%20wise).pdf
- ^ Menon, Amarnath K (26 November 2010). "Jagan Mohan Reddy: The Prince of Cash". India Today. Retrieved 26 October 2022.
- ^ "After CBI squeeze, govt stops ads to Sakshi". The Times of India. 11 May 2012. Retrieved 26 October 2022.
- ^ "Sakshi Newspaper Launch". The Hindu Images. The Hindu. 23 March 2008. Retrieved 26 October 2022.
- ^ a b Tata, Madhavi (7 April 2008). "We Are The News". Outlook. Archived from the original on 3 October 2018. Retrieved 22 May 2019.
- ^ Surender Kumar, Dhaleta (7 November 2008). "IRS 2008 R2: Andhra Jyothi top gainer in readership". afaqs!. Retrieved 26 October 2022.
- ^ R. García, Mario (1 August 2008). "More than twelve million read the new Sakshi daily of Hyderabad, India". García Media. Retrieved 26 October 2022.
- ^ "All you wanted to know about who owns the South Indian news channels you watch". The News Minute. 25 February 2015. Retrieved 25 October 2022.
- ^ "Sakshi Media Group appoints Vinay Maheshwari as Executive Director & CEO". Exchange4media. 15 January 2019. Retrieved 25 October 2022.
- ^ "Congress might soon join the list of political parties owning news channels". Mint. 12 August 2015. Retrieved 25 October 2022.
- ^ a b Rathore, Sumantha (13 November 2009). "Sakshi claims the No. 2 slot amongst Telugu dailies in AP, as per ABC; plans to add two more editions". afaqs!. Retrieved 26 October 2022.
- ^ "2019 Highest Circulated Dailies, Weeklies & Magazines (across languages)" (PDF). Audit Bureau of Circulations. Retrieved 25 October 2022.
- ^ "2019 Highest Circulated Daily Newspapers (languages wise)" (PDF). Audit Bureau of Circulations. Retrieved 26 October 2022.
- ^ "Highest Circulated Dailies, Weeklies & Magazines amongst Member Publications (across languages)" (PDF). Auditbureau. Retrieved 8 March 2023.