Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush.[4][5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.[6] The keyword research tool provides various data points on each keyword.[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]
Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.[10]
The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries.[10]
In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16][17]
In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]
In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR.[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20][21]
In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[23][24]
Mergers and acquisitionsedit
Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2022, Semrush acquired intelligence and sales platform Kompyte, marking the companies first acquisition of a non search focused platform.[26]
In March 2023, SEO community Traffic Think Tank was also acquired.[27]
Referencesedit
^"Semrush Inc". Bloomberg. Retrieved 12 July 2021.
^"Semrush Announces Fourth Quarter and Full Year 2022 Financial Results". investors.semrush.com. Retrieved 2023-05-31.
^Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc. p. 64. ISBN 978-1491958377.
^Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN 978-1118383346.
^Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745.
^Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664.
^Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532.
^ abcShulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 9 July 2021.
^Marvin, Rob (August 31, 2019). "Semrush Review". PCMag.
^Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. Retrieved 9 July 2021.
^"Semrush Introduces Tools To Help Build Content, Expands Support For List Management". www.mediapost.com. Retrieved 2022-06-16.
^"Introducing a Powerful Semrush Backlinks Integration". Semrush. Retrieved 2022-08-12.
^"Surfer ╳ Semrush | The dynamic duo you've been waiting for". surferseo.com. Retrieved 2022-08-12.
^Nguyen, George (20 January 2022). "Semrush acquires SEO training website Backlinko". Search Engine Land. Retrieved January 20, 2022.
^Nguyen, George (March 2, 2022). "Semrush buys Kompyte so it can upsell competitive intelligence tools". Search Engine Land.
^Southern, Matt G. (16 March 2023). "After Semrush Acquired Traffic Think Tank, What's Next? Insights From Co-founder Matthew Howells-Barby". Search Engine Journal.