Shang Ruihua (born 18 November 1944) is a Chinese football coach, who led the China women's national football team on two separate occasions.

He guided the home nation to a quarter final place at the 1991 FIFA Women's World Cup during his first spell in charge from 1987 until 1991.^[1] When Élisabeth Loisel was sacked by the Chinese Football Association in 2008, Shang, known as the godfather of Chinese women's football, retook the position after 17 years.^[2] He led the team into the 2008 Summer Olympics but resigned in 2010 after failing to qualify for the 2011 FIFA Women's World Cup.^[3]

In 1994–95 he coached the Chinese Taipei women's national football team.