Sitejabber is an AI-enabled platform that allows businesses and buyers to interact through online reviews.[1][2] Sitejabber was founded in 2007 in San Francisco, California and has been described as "the Yelp for websites and online businesses".[3] Sitejabber has a directory of over 180,000 companies, more than 8,000,000 reviews, with over 150,000,000 people having used the site to date.[4][5][6][7]
Company type | Privately held |
---|---|
Industry | Business ratings and online reviews |
Founded | 2007 |
Founders |
|
Headquarters | Redwood City, California |
Products | Online review platform |
Website | www |
Sitejabber rebranded the reputation management platform part of its service in 2023, under the name Jabio. The platform enables businesses to leverage user-generated content in the form of real reviews.[8][9]
According to the Sitejabber blog, the service was started in 2007 by Jeremy Gin, Rodney Gin and Michael Lai in an effort to reduce online fraud and improve online transparency.[10] Sitejabber was originally developed with a grant from the National Science Foundation.[11][12]
In 2010, Sitejabber partnered with LegitScript to identify fraudulent prescription drug websites and help users avoid them.[13] Sitejabber also formed a similar partnership with Health On Net (HON) to help identify trustworthy health and medical websites.[14]
Sitejabber released an official Google Chrome extension in 2015.[15]
Sitejabber’s services have been covered in publications such The New York Times, [16] MarketWatch,[17] MSN Money,,[18]The Atlantic, [19] Wall Street Journal[20] and The Chicago Tribune.[21]
In 2023, Sitejabber relaunched its review management platform under a new name, Jabio. The technology allows brands to manage their reputation by collecting, monitoring, and distributing reviews. The update helps distinguish the Jabio business platform from the Sitejabber site.[8][9]
The Jabio platform allows businesses to source reviews, manage feedback, and use reviews for their online marketing - including publishing or facilitating reviews across destinations including Google Seller Ratings, BBB, and other customer review websites.[2]
In addition, both B2C and B2B consumers create Sitejabber.com accounts to rate and review online businesses using an overall star-rating as well as criteria such as service, value, shipping, returns, and quality. Users can also request reviews of specific businesses.[3] These features are designed to help buyers make informed purchasing decisions while helping them avoid deceptive websites.[22]
Sitejabber has been recognized by PC Magazine and CNN.[6][7]
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