Taiwan External Trade Development Council


The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan.

Taiwan External Trade Development Council
TAITRA Official Trademark.svg
Formation1 July 1970
TypeJuridical Person / Trade
HeadquartersTaipei City, Taiwan
Official language
Traditional Chinese & English
Key people
James C. F. Huang (Chairman)
Walter Yeh (President & CEO)
Simon Wang (Executive Vice President)
Websitewww.taitra.org.tw/index.asp (in English)

It was founded in 1970 as China External Trade Development Council (CETRA).[2] However, it changed its English name in January 2004.[3] This was in order to avoid confusion with bodies representing the People's Republic of China.[4]

TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.

Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions.

Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structureEdit

  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department


TAITRA headquarter office at International Trade Building.

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:

Country or Region Cities
  Taiwan Taipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan
  Algeria Algiers
  Australia Sydney
  Bangladesh Dhaka
  Bulgaria Sofia[6]
  Brazil São Paulo
  Canada Toronto, Vancouver
  Mainland China Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
  Egypt Cairo
  France Paris
  Germany Düsseldorf, Munich
  Hong Kong Wan Chai
  Hungary Budapest
  India Chennai, Kolkata, Mumbai, New Delhi
  Indonesia Jakarta
  Iran Tehran
  Italy Milan
  Japan Fukuoka, Osaka, Tokyo
  Kazakhstan Almaty
  Kenya Nairobi
  Kuwait Kuwait City
  Malaysia Kuala Lumpur
  Mexico Mexico City
  Myanmar Yangon
  Netherlands Rotterdam
  Nigeria Lagos
  Philippines Manila
  Poland Warsaw
  Romania Bucharest[7]
  Russia Moscow, Saint Petersburg
  Singapore Suntec City
  South Africa Johannesburg
  South Korea Seoul
  Spain Barcelona
  Thailand Bangkok
  Turkey Istanbul
  Ukraine Kyiv
  United Arab Emirates Dubai
  United Kingdom London
  United States Chicago, Los Angeles, Miami, New York, San Francisco
  Vietnam Ho Chi Minh City
  Sri Lanka Colombo

See alsoEdit


  1. ^ Tan, Jason (2006-01-05). "TAITRA looking to open another five branches this year". Taipei Times. Retrieved 2006-12-23.
  2. ^ CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990
  3. ^ CETRA drops `China' from name, Taipei Times, January 6, 2004
  4. ^ CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003
  5. ^ http://taipei.taiwantrade.com.tw/flash/big/unitList.jsp?lang=en_US
  6. ^ http://sofia.taiwantrade.com.tw/
  7. ^ http://bucharest.taiwantrade.com.tw/

External linksEdit

  • Taiwan Trade Shows
  • Taiwantrade
  • Taiwan Products Magazine