The Iconic (styled as THE ICONIC) is an Australian online fashion and sports retailer based in Sydney.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations.[2][3] with over 1500 brands and 165,000 items,[4][5] including Australian labels P.E Nation, sass & bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.[6][7]
Company type | Subsidiary |
---|---|
Industry | E-commerce, Fashion, Clothing, Shoes, Accessories, Sportswear |
Founded | 2011 |
Founder | Adam Jacobs Finn Age Haensel Andreas Otto |
Headquarters | Sydney, Australia |
Key people | Jere Calmes (CEO) Rostin Javadi (COO) Ashur Chamoun (CTO) |
Products | Clothes, Shoes and Accessories |
Parent | Global Fashion Group |
Website | theiconic |
The Iconic was launched in 2011 by three founders and is part of the Global Fashion Group.[8] The company has been led by CEO Erica Berchtold since May 2019.[9] In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG[10] with former Kinnevik Investment Director, Christoph Barchewitz.[11] The Iconic announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO[12] in February 2019[13] with Jere Calmes succeeding her as CEO in July 2023.[14]
In January 2024, email/password combinations stolen from another site were used to access THE ICONIC's website and accounts were taken over. THE ICONIC responded to this incident by refunding all ineligible purchases. [15]