Summary
The Line, LLP is an independent animation studio based in London, England.[1] Specializing in 2D animation, The Line was founded in 2013 by a team of six animators; Sam Taylor, Wesley Louis, Bjorn-Erik Aschim, James Duveen, Max Taylor, and Tim McCourt.[2][3] The studio have produced advertisements for a number of brands and produced music videos for bands such as Gorillaz and N.A.S.A.
 | |
| Company type | Animation studio |
|---|---|
| Industry | Animation |
| Founded | 2013 |
| Founders | Sam Taylor Bjorn-Erik Aschim Wesley Louis James Duveen Max Taylor Tim McCourt |
| Headquarters | London, England, United Kingdom |
Key people |
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| Products | |
| Website | https://www.thelineanimation.com |
Overview edit
The Line's first film together was the animated short ‘’Everything I Can See From Here’’, which was nominated for a British Short Animation BAFTA award in 2014.[4] The studio is best known for its work with the British virtual band Gorillaz and producing the band’s 2020 web series Song Machine[5] and the music video for Humility in 2018.[6] The studio are also behind the music video for the song Giants by True Damage, another virtual band created for the video game League of Legends.[7] In 2013 they also produced the official music video for the single "Easy" by Porter Robinson and Mat Zo.[8] They have also produced advertisements for various brands including Nickelodeon, Virgin Media,[9] Gucci,[10] Doritos,[11] Viceland, Freeview,[12] YT Izzo,[13] and others.[14]
History edit
The Line began in 2013 when the founders rented a studio in East London to work on their material. The first time that all six founders worked on a project together was the music video for the single “Easy” by Porter Robinson and Mat Zo. After being satisfied with the experience and its result, the group decided to continue working together as a collective. The Line's first short film, ‘’Everything I Can See From Here’’ was nominated for a BAFTA Award for British Short Animation in 2014 and the exposure from the nomination was followed by a series of opportunities and offers for collaborations from various brands.
Filmography edit
Web series edit
- ‘’Song Machine’’
Music Videos edit
| Year | Artist | Song Title |
|---|---|---|
| 2010 | N.A.S.A. | “Strange Enough" |
| 2013 | Porter Robinson and Mat Zo | "Easy" |
| 2018 | Gorillaz | "Humility" |
| 2019 | True Damage | "Giants" |
Advertisements edit
- E4 (TV channel) “E4 Man” 2011
- Game of Thrones “Blinkbox” 2014
- Freeview “Set Yourself Free” 2014
- STV1 “Ramadan” 2014
- HSBC “Charged Up” 2015
- YouTube “A-Z of Youtube” 2015
- Virgin Media “9.58 Seconds” 2016
- Doritos “Doritos Collisions” 2018
- Gucci “Gucci SS2018” 2018
- Blizzard Entertainment “Heroes of the Storm - MechaStorm” 2018
- Chucklefish “Wargroove” 2019
- Unilever “Every U Does Good” 2019
- YT Izzo “YT IZZO: FAST・AGILE・SHARP” 2020
- Sanrio “Hello Kitty” 2020
- Riot Games “Worlds 2020 - League of Legends” 2020
- Kenzo “The Great Race” 2020
- TBS “TBS Idents”
- Red Bull “Zenit”
- Nickelodeon “Vines”
Awards edit
- LAMVF Best Animated Video[citation needed]
- BAFTA British Short Animation 2014 (nomination)[citation needed]
References edit
- ^ "Vice Media Expands to Indonesia". The Hollywood Reporter. 7 November 2016.
- ^ Elder, Saljae (6 November 2020). "How anime short The Mighty Grand Piton puts Caribbean culture at the forefront". Fader.
- ^ "THE LINE ANIMATION LLP - Officers (free information from Companies House)". beta.companieshouse.gov.uk.
- ^ "BAFTAs 2014: the nominations in full". British Film Institute.
- ^ Codega, Linda (7 February 2020). "Don't count on The Gorillaz to show the same thing twice". Shots. Retrieved 6 November 2020.
- ^ Bourton, Lucy (1 June 2018). "What links Jack Black and Jamie Hewlett? It's the new Gorillaz video!". It's Nice That. Retrieved 6 November 2020.
- ^ Summers, Nick (12 November 2019). "Why does Riot Games keep making virtual bands?". Engadget. Retrieved 6 November 2020.
- ^ Holmes, Kevin (March 18, 2013). "Get Lost For A Few Moments In This Futuristic Anime Music Video".
- ^ Gianatasio, David (7 July 2016). "Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt's New Ad for Virgin Media". Ad Week. Retrieved 6 October 2020.
- ^ Morohan, George (2 October 2018). "Rothco wins Irish agency of the year at Kinsale Shark Awards". Extra.
- ^ "Doritos Flavours Collide in Stylish Hand Drawn Ad". On Animation. 8 September 2018.
- ^ "Freeview Play: Set Yourself Free". Shots. 6 October 2015.
- ^ Smurthwaite, James (8 October 2020). "Interview: YT Industries' Founder Markus Flossman on Christopher Walken, COVID, and Brick & Mortar Shops". Pink Bike. Retrieved 6 November 2020.
- ^ "Animation Studio | Anime Studio | OUR WORK | The Line Animation". Retrieved 6 November 2020.
External links edit
- The Line's website
- The Line's Vimeo page