In 2014, several models quit their agencies to form The Lions, including Agyness Deyn, Karen Elson and Cameron Russell from Elite Model Management, Jessica Hart, Anne Vyalitsyna and Angela Lindvall from Women Management, and Frankie Rayder from IMG Models. The transfers are mostly due to models following their agents to the new agency. The Lions subsequently restructured under the leadership of new managing partners Ali Kavoussi, Louie Chaban and Christiana Tran with Julia Kisla serving as the agency's CEO.^[1]

A few years later, The Lions opened up a division in Los Angeles in 2017. The office was headed by Charlotte Reiss, formerly of Wilhelmina Models, who served as its director.^[2][3] As a result of the COVID-19 pandemic, the company has closed its Los Angeles branch and remains primarily based out of New York City.

In 2020, the company tapped Julie O'Donnell, former director of Ford Models, to serve as one of its co-directors, alongside Nancy Ortiz.^[4] The following year, in 2021, the agency began to shift from its primary strategy away from model management to include creative strategy and brand development.^[5] The agency was involved in producing advertising campaigns with Tamara Mellon and DHL.^[6]

In addition to primarily managing models in the fashion industry, the agency also maintains a roster of artists, musicians, athletes, and other public-facing figures. As of 2022, talent signed to the agency include:^[7]

• List of modeling agencies