TrueReal

Summary

TrueReal is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. TrueReal is targeted at women aged 25–54.

TrueReal
TrueReal logo.png
Ownership
OwnerKatz Broadcasting, LLC
(E. W. Scripps Company)
History
LaunchedJuly 1, 2021 (2021-07-01)
Links
Websitetruerealtv.com

TrueReal and Defy TV, a complementary network targeted at men aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States.

HistoryEdit

On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal (working title: Doozy)—in the wake of its acquisition of Ion Media and television transmitters across the United States.[1] The channels are part of Scripps's strategy to increase penetration among cord cutters that do not have traditional pay-TV packages.[2]

The services launched on July 1 with 92% national coverage, mostly on Ion transmitters but also on subchannels of some Scripps local TV stations and by agreement with other station groups.[3]

ProgrammingEdit

Launch programs for TrueReal are reality programs from the library of A&E Networks, including Storage Wars, Little Women: LA, Intervention, Hoarders, My Crazy Ex and Wahlburgers.[4]

ReferencesEdit

  1. ^ Littleton, Cynthia (2021-03-02). "E.W. Scripps Co. to Launch Doozy and Defy TV Multicast Networks". Variety. Retrieved 2021-07-04.
  2. ^ Roettgers, Janko (2021-06-02). "Scripps's response to cord cutting: Launch new TV networks". Protocol. Retrieved 2021-07-04.
  3. ^ Jon, Lafayette (July 1, 2021). "New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S." Broadcasting & Cable. Retrieved July 3, 2021.
  4. ^ Miller, Mark (2021-07-01). "Defy TV And TrueReal To Debut Today". TVNewsCheck. Retrieved 2021-07-04.

External linksEdit

  • Official website