Veliki Kupci (Serbian: Велики Купци) is a village in the city of Kruševac, Rasinski county, Serbia, located at 15 km from Kruševac on route to Kopaonik mountain. Veliki Kupci and Mali Kupci are two parts of the same settlement separated by the river Rasina.

Veliki Kupci
Village
Veliki Kupci
Coordinates: 43°27′N 21°14′E / 43.450°N 21.233°E / 43.450; 21.233
Country	Serbia
Time zone	UTC+1 (CET)
• Summer (DST)	UTC+2 (CEST)

According to 2002 census, there were 1,035 people living in Veliki Kupci, almost entirely Serbs. The younger and middle-age population is mostly commuting to Kruševac.

Until 1965, the settlement was the administrative center of Veliki Kupci municipality which included the following settlements: Celije, Gornji Stepos, Grkljane, Jablanica, Majdevo, Malli Kupci, Naupare, Sebecevac, Suvaja, Savrane, Sogolj and Vitanovac. After that, all these settlements became part of the administrative municipality of Kruševac.

43°27′N 21°14′E / 43.450°N 21.233°E / 43.450; 21.233The following institutions exist in Veliki Kupci:

- "Knez Lazar" elementary school, gathering school children from Veliki Kupci, Mali Kupci, Sebecevac, Stitare, Grkljane, Majdevo, Suvaja and Celije;

- Health care institution with laboratory and dentist office;

- Pharmacy;

- Post office;

- Youth center;

- Registry.

There is also 'Heritage Museum' dedicated to old crafts, as well as a football and basketball court.

Additionally, there are several hospitality facilities and gas stations.

Agriculture is the primary industry in this area of Rasina District, and the main cultures are corn, wheat, all vegetables, plum, apples, blackberries and strawberries.