Video clip


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Video clips are short videos, usually part of a longer recording. The term is also more loosely used to mean any video program, including a full program, uploaded onto a website or other medium.

On the InternetEdit

With the spread of global high-speed internet, video clips have become very popular online. By mid-2006 there were tens of millions of video clips available online[citation needed], with new websites springing up focusing entirely on offering free video clips to users and many established corporate sites added the ability to clip existing video content on their websites. Were most of this content is non-exclusive and available on competing sites, some companies produce their own videos and do not need to rely on the work of outside companies or amateurs.

A detailed icon for video e.g. to link to video content on a website

While some video clips are taken from established media sources, community and individually produced clips were becoming more common. Some individuals host their created works on vlogs, which are video blogs and the use of Internet video clips as they became bigger grew at an alarming rate. Between March and July 2006, YouTube grew from 30 to 100 million views of videos per day.[1] One of the developments during that period were the BBC's iPlayer, which was released for open beta testing in July 2007.


Video clips were and still are used in advertising. With online entertainment sites delivering high-quality television programming content, free of charge, online video entertainment rose substantially in popularity.

Today, as businesses seek to tighten budgetary allocations, advertising on video sites has become increasingly more common and many of those advertisements are longer than 20 seconds. Video clips are also used in advertising by vloggers who promote products.

Rise of amateursEdit

Unlike traditional movies largely dominated by studios, video clips are overwhelmingly supplied by amateurs. In May 2006, The Economist reported that 90% of video clips on YouTube came from amateurs, a few of whom were young comedians. It, in effect, also brought up amateur talents. In 2005, two Chinese students, Huang Yixin and Wei Wei, now dubbed as "Back Dorm Boys", lip-synced to a song by the Backstreet Boys in a video uploaded to some clip websites and quickly became renowned. They appeared on television shows and concerts, and they were also granted a contract by a media company in Beijing for lip-syncing.[2]

An earlier celebrity was David Elsewhere, who was a talent at popping and liquiding. His performance to Kraftwerk's song Expo 2000 at the Kollaboration talent show in 2001 was widely viewed on the Internet, this subsequently led to him being hired for TV commercials and music videos. Not only did video clips submerge into the world of TV commercials and music videos, but it also became a popular form of entertainment and a hobby for people called "Vloggers" (video blog creators). Many professional video bloggers can be found on the Internet. Additionally, many notable amateur video bloggers also emerged during this time.

Citizen journalismEdit

Citizen journalism video reporting dates back as early as the development of camcorders, but all videos were screened by the local media outlets of the time. This was until its spread was aided by free upload websites in which censorship was limited to make a vast number of videos available to anyone who wanted to view them. Scenes were rarely broadcast on television, and many first-witnessed scenes have since become publicly available.

Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster. In December 2003, videos in Hong Kong showing the bully in De La Salle School outraged the public and raised a wide concern on school violence that led to the arrest of 11 students, 7 of which were later dismissed in 2020.[3]


From late 2005 to early 2006, a new form of blogging emerged called a vlog.[4][5][6] It is a blog that takes video as the primary content, which is often accompanied by supporting text, image, and additional metadata to provide context. Su Li Walker, an analyst with the Yankee Group, said that "like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting."[7][8] Regular entries are typically presented in reverse chronological order.

Convergence with traditional mediaEdit

The potential markets of video clips caught the attention of traditional movie studios. In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrities in traditional media have proven to confer more popularity in clip culture than most amateur video makers.

The emerging potential for success in web video caught the eye of some top entertainment executives in America, including former Disney executive and current head of the Tornante Company Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media would help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.[9]

Use of corporate video clipsEdit

Corporations have used video clips in communicating with people and in driving traffic to their sites. According to one article, the most common types of corporate video clips are:

  • Customer testimonials
  • Success stories
  • Case Studies
  • Man-On-the-Street interviews and market research
  • Product presentations and video brochures
  • Product demonstrations
  • Product Reviews
  • Corporate Overviews
  • Presentations, Trade Shows and Events
  • Facility Tours
  • Training and support videos
  • Commercials and Infomercials

Short-form video clipsEdit

In recent years, short-form video clips have become extremely popular, almost overshadowing the rest of the video clip community. TikTok, formerly known as, and Vine, has become one of the most popular apps in history.[according to whom?] Also, video sharing platform YouTube has created their own short-form clips known as "YouTube Shorts."[10]

See alsoEdit


  1. ^ "Archived copy". Archived from the original on March 28, 2007. Retrieved March 20, 2007.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ "Out of the dorm". The Economist. 2006-04-06. ISSN 0013-0613. Retrieved 2019-12-04.
  3. ^ Martindale, Mike. "Charges dismissed against 7 students in Warren De La Salle hazing case". The Detroit News. Retrieved 2021-10-29.
  4. ^ Brings Vlogs to Masses Red Herring Archived May 7, 2007, at the Wayback Machine
  5. ^ Prime Time for Vlogs?
  6. ^ Will video kill the blogging star? [1] San Diego Union Tribune.
  7. ^ Dean, Katie (13 July 2005). "Blogging + Video = Vlogging". Wired News. Condé Nast Publications. Retrieved 2 March 2007.
  8. ^ Media Revolution: Podcasting New England Film Archived August 14, 2006, at the Wayback Machine
  9. ^ Eisner cuts deal for Web shows
  10. ^ Spangler, Todd (2021-03-18). "YouTube Shorts Beta Hits U.S., Video Giant Lays Out Road Map for TikTok Rival". Variety. Retrieved 2022-05-18.

Further readingEdit

  • Dilworth, Dianna (30 August 2006). "AOL joins online video battle". DMNews. Retrieved 2 March 2007.
  • Jay Dedman, Joshua Paul. Videoblogging, John Wiley & Sons, June 26, 2006. ISBN 0-470-03788-1.
  • Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig. Secrets of Videoblogging, Peachpit Press, April 25, 2006. ISBN 0-321-42917-6.
  • Stephanie Cottrell Bryant. Videoblogging For Dummies, For Dummies, July 12, 2006. ISBN 0-471-97177-4.
  • Lionel Felix, Damien Stolarz. Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication, Focal Press, April 24, 2006. ISBN 0-240-80831-2.
  • Andreassen, T. B. & Berry, D M. (2006). Conservatives 2.0. Minerva. Norway. Nr 08 2006. pp 92–95
  • Jennie Boure, "Web Video: Making It Great, Getting Noticed", Peachpit Press, 2009, ISBN 978-0-321-55296-9

External linksEdit