Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from Viu International Ltd, a PCCW Group Company.[1] Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under 'Viu Original' initiative.[2]
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Type of business | Subsidiary |
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Type of site | OTT Video Streaming |
Available in | English, Chinese, Arabic, Malaysian, Indonesian, Burmese, Thai, Filipino |
Headquarters | Hong Kong |
Area served | Hong Kong, Singapore, Malaysia, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Myanmar and South Africa |
Owner | Viu International Ltd |
Products | Video streaming |
URL | www |
Commercial | Yes |
Launched | October 2015 |
Current status | Active |
Viu is now available in 16 markets across Asia, Africa and the Middle East including Hong Kong, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South Africa.[3] As of December 2021 annual results, Viu had over 58.6 million monthly active users.
Viu International Ltd launched the Viu OTT video service in Hong Kong on 26 October 2015.[4]
In January 2016, Viu announced its official launch in Singapore.[5]
In March 2016, Viu announced its official launch in India and Malaysia.[6]
In May 2016, Viu launches in Indonesia.[7]
In November 2016, Viu announced its official launch in the Philippines and has achieved four million users and over 218 million video views.[8]
In February 2017, Viu was available in major Middle East countries including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.[9]
In May 2017, Viu announced its official launch in Thailand and has expanded to 15 markets across Asia and the Middle East countries.[10]
In September 2018, Viu announced its official launch in Myanmar.[11]
In March 2019, Viu announced its official launch in South Africa.[12]
In December 2019, Viu announced its suspension of India operations without providing a date.[13] On 5 November 2021, Viu stopped its services in India.
On 15 January 2022, Viu officially launched a partnership with the Philippines broadcasting media giant ABS-CBN to produce local content, beginning with The Broken Marriage Vow released on January 22, 2022, 48 hours in advance before local television broadcast.[14] On 22 May 2022, they announced their extended partnership with the Philippine adaptation of Flower of Evil, which will be the first local series to be released on 16 countries worldwide.[15] Meanwhile, a Filipino-dubbed version of the fourth season of Haikyu!! has been silently premiered for the first time in Viu.
Viu OTT video service can be accessed anytime and anywhere via Viu app at App Store for iOS devices and Google Play Store for Android devices across the region, or visit www.viu.com to watch on the web, it also can be accessed through Apple TV devices. Registered Viu free or premium subscriber can download videos and watch offline on mobile devices such as smartphones and tablets, as well as save viewing progress, bookmark programmes and receive notifications on new episodes.[16]
Viu's service is run in premium subscription and ad-supported freemium model. Viu premium subscribers are able to enjoy full 1080p HD quality videos, unlimited download without any ads interruption. Meanwhile, Viu freemium users will continue to have access to platform's huge catalogue of content for free.[17]
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