Viu (streaming media)

Summary

Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from Viu International Ltd, a PCCW Group Company.[1] Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under 'Viu Original' initiative.[2]

Viu
Viu logo.svg
Type of businessSubsidiary
Type of site
OTT Video Streaming
Available inEnglish, Chinese, Arabic, Malaysian, Indonesian, Burmese, Thai, Filipino
HeadquartersHong Kong
Area servedHong Kong, Singapore, Malaysia, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Myanmar and South Africa
OwnerViu International Ltd
ProductsVideo streaming
URLwww.viu.com
CommercialYes
LaunchedOctober 2015; 6 years ago (2015-10)
Current statusActive

Viu is now available in 16 markets across Asia, Africa and the Middle East including Hong Kong, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South Africa.[3] As of December 2021 annual results, Viu had over 58.6 million monthly active users.

HistoryEdit

Viu International Ltd launched the Viu OTT video service in Hong Kong on 26 October 2015.[4]

In January 2016, Viu announced its official launch in Singapore.[5]

In March 2016, Viu announced its official launch in India and Malaysia.[6]

In May 2016, Viu launches in Indonesia.[7]

In November 2016, Viu announced its official launch in the Philippines and has achieved four million users and over 218 million video views.[8]

In February 2017, Viu was available in major Middle East countries including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.[9]

In May 2017, Viu announced its official launch in Thailand and has expanded to 15 markets across Asia and the Middle East countries.[10]

In September 2018, Viu announced its official launch in Myanmar.[11]

In March 2019, Viu announced its official launch in South Africa.[12]

In December 2019, Viu announced its suspension of India operations without providing a date.[13] On 5 November 2021, Viu stopped its services in India.

ContentEdit

On 15 January 2022, Viu officially launched a partnership with the Philippines broadcasting media giant ABS-CBN to produce local content, beginning with The Broken Marriage Vow released on January 22, 2022, 48 hours in advance before local television broadcast.[14] On 22 May 2022, they announced their extended partnership with the Philippine adaptation of Flower of Evil, which will be the first local series to be released on 16 countries worldwide.[15] Meanwhile, a Filipino-dubbed version of the fourth season of Haikyu!! has been silently premiered for the first time in Viu.

AvailabilityEdit

Viu OTT video service can be accessed anytime and anywhere via Viu app at App Store for iOS devices and Google Play Store for Android devices across the region, or visit www.viu.com to watch on the web, it also can be accessed through Apple TV devices. Registered Viu free or premium subscriber can download videos and watch offline on mobile devices such as smartphones and tablets, as well as save viewing progress, bookmark programmes and receive notifications on new episodes.[16]

Viu's service is run in premium subscription and ad-supported freemium model. Viu premium subscribers are able to enjoy full 1080p HD quality videos, unlimited download without any ads interruption. Meanwhile, Viu freemium users will continue to have access to platform's huge catalogue of content for free.[17]

See alsoEdit

ReferencesEdit

  1. ^ "Keeping up with the Koreans: PCCW to offer OTT for TV series content in Hong Kong and beyond". South China Morning Post. Retrieved 2018-01-31.
  2. ^ "PCCW Media's Viu OTT play nets over 1.2 million downloads in Hong Kong". Ooyala. Retrieved 2018-01-31.
  3. ^ "Viu no service page list of countries". Viu. 2020-07-26. Retrieved 2020-07-26.
  4. ^ "PCCW launches streaming video service in HK". ComputerWorld Hong Kong. Retrieved 2019-05-15.
  5. ^ "PCCW Media signs the first landmark pan-regional agreement with top four Korean broadcasters and announces regional expansion of Viu OTT service in Asia with Singapore launch". PCCW.
  6. ^ "PCCW Media's Viu OTT video service expands to India and Malaysia further to its launch in Hong Kong and Singapore". PCCW.
  7. ^ "Vuclip launches OTT Service- Viu in Indonesia". Exchange4media. Retrieved 2019-05-15.
  8. ^ "Viu achieves 4 million users across Asia in first year of launch. Service further expands to the Philippines". PCCW.
  9. ^ "Viu launches in Middle East". Rapid TV News. Retrieved 2019-05-15.
  10. ^ "Viu launches in Thailand". PCCW.
  11. ^ "Viu launches in Myanmar". Rapid TV News. Retrieved 2019-05-15.
  12. ^ Laghate, Gaurav (2019-03-01). "Viu launches OTT service in South Africa". The Economic Times. Retrieved 2019-05-15.
  13. ^ Roy Choudhury, Anirban (16 December 2019). "Viu to shut India operations". afaqs!. Retrieved 2019-12-19.
  14. ^ Abarro, Mico (15 January 2022). "ABS-CBN Entertainment, Viu seal partnership to bring quality content to Filipinos". ABS-CBN News. Retrieved 9 March 2022.
  15. ^ News, ABS-CBN. "'Flower of Evil' to premiere in 16 countries via Viu". ABS-CBN News. Retrieved 2022-06-01. {{cite web}}: |last= has generic name (help)
  16. ^ "Viu". www.viu.com. Retrieved 2019-05-15.
  17. ^ "Viu launches premium subscription in Singapore with Singtel". PCCW.com.

External linksEdit

  • Official website