WKIT (100.3 FM) is a commercial radio station licensed to Brewer, Maine, serving the Bangor area of Central Maine. It airs a mainstream rock radio format, calling itself "The Rock of Bangor."

WKIT

Brewer, Maine
Broadcast area	Bangor, Maine
Frequency	100.3 MHz (HD Radio)
Branding	100.3 WKIT
Programming
Format	Mainstream rock
Subchannels	HD2: AAA (WZLO simulcast) HD3: Oldies (WZON simulcast)
Affiliations	Compass Media Networks United Stations Radio Networks
Ownership
Owner	The Zone Corporation
Sister stations	WZLO, WZON
History
First air date	1979; 45 years ago (1979)
Former call signs	WGUY-FM (1979–1987) WKIT-FM (1987–2020)
Former frequencies	100.9 MHz (1979–1988)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	25747
Class	B
ERP	16,000 watts
HAAT	269 meters (883 ft)
Transmitter coordinates	44°40′39″N 68°45′15″W / 44.67750°N 68.75417°W / 44.67750; -68.75417
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	www.wkitfm.com

WKIT is part of the Zone Corporation, a Central Maine broadcasting group owned by authors Tabitha and Stephen King. It has studios and offices on Target Industrial Drive in Bangor. The transmitter is off Center Drive in Orrington.^[3]

WKIT is one of the few radio stations that still has a strong presence of live local announcers in the studio. However, on the weekends the station carries some syndicated programming. WKIT also streams its programming on the Internet via the official station website.

Notable on air personalities include the "Rock and Roll Morning Show" hosts Bobby Russell and Mark "The Shark" Young, midday host Don Cookson, afternoon host Scotty Moore and Simulcasting "Nights With Alice Cooper".

On Stephen King's official website, there is an advertisement for WKIT.

In King's novel 11/22/63, Jake saves most of the Dunning family and when he comes back to 2011 he looks up Ellen Dunning (who was 7 in 1958) and calls her, finding she's a "jock for WKIT in Bangor, you know, a disk jockey?".

WKIT's main competitors are Classic Rock 95.7 WWMJ in Ellsworth and Mainstream Rock WTOS-FM Skowhegan, which is simulcast on AM 910 and FM translator 105.3 in Bangor.