Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones.[1] It was originally created for New York’s Whitney Museum as its institutional typeface.[2] Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.
Category | Sans-serif |
---|---|
Classification | Neo-grotesque/Humanist sans-serif |
Designer(s) | Tobias Frere-Jones |
Foundry | Hoefler & Co. |
Website | https://www.typography.com/fonts/whitney/overview |
Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, “its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.”[2]
HTF hereby agrees to use its commercially best efforts to ensure that TFJ [Tobias Frere-Jones] shall receive a Design credit wherever the Fonts are displayed...nothing herein shall be interpreted as obligating HTF to require or enforce the display of a TFJ design credit
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