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Wunderman Thompson

Summary

Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets. It was part of international advertising group WPP Group (NYSE: WPP). Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman.[2] On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML.[3] On January 01, 2024, Wunderman Thompson ceased to exist.

Wunderman Thompson
Company typeSubsidiary
IndustryAdvertising, Digital Marketing
PredecessorsAgencies J. Walter Thompson and Wunderman
Founded2018; 6 years ago (2018)
HeadquartersNew York City, New York
Number of locations
200 offices in 90 markets
Key people
Mel Edwards (Global CEO)
Number of employees
20,000 (2019)[1]
ParentWPP
Websitewww.wundermanthompson.com

History edit

J. Walter Thompson edit

J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States.[4]

J. Walter Thompson was acquired by WPP in 1987.[5]

Wunderman edit

In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK).[6] Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961.[6]

In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam.[6]

In 2013, WPP acquired the ecommerce consultancy Salmon. [7]

In 2019, WPP acquired the ecommerce agency CSP Commerce. [8]

Post merger (2019–present) edit

In 2018, WPP merged Wunderman with J. Walter Thompson Co., and in the first quarter of 2019, unveiled its new identity as Wunderman Thompson.[9][10] Wunderman CEO Mel Edwards was named Global CEO of the new entity.[11]

In March 2019, WPP merged its agencies POSSIBLE and Cole & Weber with Wunderman Thompson.[12]

In December 2020, the agency launched a global brand study called "Inspiring Growth", which ranked the most inspiring brands in the world.[13]

In June 2021, Wunderman Thompson won the Innovation Lions Grand Prix at the 2021-2022 Cannes Lions International Festival of Creativity for Degree Inclusive deodorant.[14] In September, the agency expanded its global brand study with research on the role of inspiration in people's lives.[15]

In January 2022, Wunderman Thompson launched a virtual reality metaverse at the 2022 Consumer Electronics Show, showing how virtual and physical worlds can converge.[16] In July, the company's Wunderman Thompson Health division created a smallpox simulator for smallpox medication maker Meridian, to help governments plan for future infectious disease outbreaks.[17]

Notable clients edit

The company's notable clients include financial company HSBC,[18] Rolex,[19] Samsung,[20] Shell Oil Company,[21] the US Marine Corps,[22] Vodafone,[23] British Telecom,[24] Unilever[25] and Nestlé.[26]

Notable campaigns edit

Some of the agency's notable campaigns include:

Inspiring Growth edit

Wunderman Thompson issues a global brand study called "Inspiring Growth", which ranks the most inspiring brands in the world, using data from WPP's proprietary BAV dataset.[34] Part of its study is an annual Inspire Score based on a proprietary diagnostic tool to rank the top 100 inspiring brands around the world.[13] The study also includes research on the role of inspiration in people’s lives.[15]

References edit

  1. ^ "Wunderman Thompson CEO Mel Edwards on Leading a 20,000-Person Merger". AdExchanger. January 24, 2019. Retrieved February 16, 2022.
  2. ^ "WPP is merging JWT with Wunderman". Ad Age. November 26, 2018. Retrieved July 6, 2020.
  3. ^ Graham, Megan. "WSJ News Exclusive | WPP Merging VMLY&R With Wunderman Thompson".
  4. ^ "J. Walter Thompson American Advertising Agency". Encyclopedia Britannica. Retrieved February 16, 2022.
  5. ^ "Sir Martin Sorrell: advertising man who made the industry's biggest pitch". The Guardian. July 3, 2010. Retrieved February 16, 2022.
  6. ^ a b c "Lester Wunderman, Direct Marketing Pioneer and Original 'Mad Man,' Dies at 98". AdWeek. January 11, 2019. Retrieved July 6, 2020.
  7. ^ "Wunderman joins forces with Salmon to launch new commerce division".
  8. ^ jamescarr (2023-07-24). "Cloud Seller Pro rebrands to CSP Commerce". CSP Commerce. Retrieved 2023-09-06.
  9. ^ "J. Walter Thompson & Co. and the 1964 Advertising Age Commemorative Issue". American Marketing Association New York. December 31, 2019. Retrieved July 6, 2020.
  10. ^ "WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson". MarTechSeries. February 15, 2019. Retrieved July 6, 2020.
  11. ^ "Wunderman Thompson CEO Mel Edwards On Leading A 20,000-Person Merger". AdExchanger. May 18, 2018. Retrieved July 6, 2020.
  12. ^ "WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of 'Powerhouse' Merger". AdWeek. March 12, 2019. Retrieved July 6, 2020.
  13. ^ a b "'Inspiration gap' offers major growth opportunities for brands, says new study". Mediatel News. December 9, 2020. Retrieved February 19, 2021.
  14. ^ "Unilever's Degree Inclusive takes Innovation Grand Prix at Cannes". AdAge. June 24, 2021. Retrieved February 16, 2022.
  15. ^ a b "New Study Looks at the Important Role 'Inspiration' Plays in Consumer's Lives". Branding in Asia. September 17, 2021. Retrieved February 16, 2022.
  16. ^ "Wunderman Thompson Unveils Its Own Metaverse at CES". AdWeek. January 6, 2022. Retrieved February 16, 2022.
  17. ^ "Wunderman's 'smallpox simulator' models outbreaks, to chilling effect". MM+M Online. July 15, 2022. Retrieved September 22, 2022.
  18. ^ "HSBC consolidates global creative account with WPP as lead agency". Campaign Live. March 17, 2020. Retrieved July 8, 2020.
  19. ^ "Amp Spotlight: Nostalgia Reigns over Awards Season". AdAge. February 26, 2019. Retrieved July 6, 2020.
  20. ^ "Samsung Mobile Sends $10 Million Social Media Account to Wunderman Thompson". AdWeek. May 8, 2020. Retrieved July 6, 2020.
  21. ^ "As Shell shifts spend to target younger drivers, it is leaning on its agencies more than ever". The Drum. May 20, 2019. Retrieved July 6, 2020.
  22. ^ "Wunderman Thompson Atlanta Retains US Marine Corps Account". AdAge. September 19, 2019. Retrieved July 7, 2020.
  23. ^ "Vodafone present Mr. Americo". Shots. February 1, 2021. Retrieved February 16, 2022.
  24. ^ "BT commissions artist to celebrate connection". Campaign Live. February 1, 2021. Retrieved February 16, 2022.
  25. ^ a b "Degree's new deodorant is designed with disabled people in mind". Fast Company. April 26, 2021. Retrieved February 16, 2022.
  26. ^ "KITKAT: The KitKat Kit by Wunderman Thompson". The Drum. January 1, 2022. Retrieved February 16, 2022.
  27. ^ "Striking Just the Right Tone, Bose Sends a Message to Your Noisy Neighbors in Quarantine". AdWeek. May 19, 2020. Retrieved July 7, 2020.
  28. ^ "Burger King uses extra onions to equip The Whopper for social distancing". Fast Company. May 21, 2020. Retrieved July 7, 2020.
  29. ^ "Red Cross Is Using Fortnite to Get Gen Z Into Lifesaving Mode". Muse buy Clio. January 27, 2020. Retrieved July 7, 2020.
  30. ^ "KITKAT reminds people to snap out of GPS dramas in latest campaign via Wunderman Thompson". Campaign Brief. May 16, 2019. Retrieved July 7, 2020.
  31. ^ "How Nestlé and Wunderman Thompson Australia Sparked a Viral Brand Moment on TikTok". AdWeek. September 28, 2021. Retrieved February 16, 2022.
  32. ^ "Salt water lamp WaterLight set to power communities without electricity". Design Week. April 16, 2021. Retrieved February 16, 2022.
  33. ^ "Hellmann's returns to Super Bowl with Reebok's 'Office Linebacker'". AdAge. January 31, 2022. Retrieved February 16, 2022.
  34. ^ "Wunderman Thompson names top brands". Research Live. November 19, 2021. Retrieved February 19, 2021.

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