The polyol sweeteners market is estimated to grow at a CAGR of 5.9% from 2017, reaching a value of USD 3.30 Billion by 2022. The market is driven by economic factors influencing the demand for polyol sweeteners, rise in consumer demand for low-calorie and healthier food & beverage products, and growth in awareness regarding the functionalities of polyol sweeteners in the pharmaceutical applications.
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Polyol sweeteners are used as a key bodying agent in many pharmaceutical applications such as syrups, tablets, and elixirs. They are used in syrups for reducing the bottle cap’s stickiness to the bottle due to the presence of sugar. They act as good plasticizers and humectants; this makes them applicable in non-fat soluble ointments, emulsion ointments, and gelatin capsules. The excellent spreading capacity makes them applicable in creams, ointments, and pastes. Polyol sweeteners replace sucrose syrup as it is more prone to dental decay. Usage of polyol sweeteners in counter medicines substantially decreases the risk of dental decay.
Polyol sweeteners in the powdered or crystalline form are most commonly used by manufacturers, as these sweeteners are easier to use and manufacturers are accustomed to using the powdered form of raw materials in food manufacturing processes as compared to liquid form, therefore, powdered polyol sweeteners is estimated to hold the largest market share in 2017. Most polyol sweeteners are preferred in the powdered form compared to liquid form for better handling and transport. Most of the functions of powdered sorbitol are similar to those of liquid sorbitol, and it is widely preferred as a coating agent and bulking agent in the manufacturing of confectioneries and bakery goods.
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