According to Grand View Research, the global legal cannabis market is going to reach a valuation of $146.4 billion by the end of 2025. One can say that the marijuana market is going to blow over the next few years. Hence, now is the best time to market your cannabis business with digital marketing.
Though there are still several restrictions that might inhibit you from advertising freely on the internet, there are still numerous online channels through which you can expand your marijuana business. From cannabis website marketing to social media marketing, these marketing channels hold a lot of weight.
Here are a few ways through which you can grow your cannabis brand with digital marketing:
#1. Instagram Marketing
Did you know that today Instagram has over a billion active monthly users? This means there are high chances that your target audience already has a presence on Instagram. With Instagram's organic reach, you could potentially get access to thousands of new customers.
To enhance your organic reach, you must focus on posting regular content with trending hashtags of the cannabis industry. Moreover, you could also opt for influencer marketing, another popular style of marketing on Instagram.
#2. Search Engine Optimization
Cannabis website marketing, when combined with Search Engine Optimization, gives way to amongst the most robust digital marketing strategies for the marijuana industry. It requires no advertising and its effectiveness would depend upon the content you publish.
When we talk about SEO, we refer to a long-term game plan that might take up to 6-9 months to show results. To get quick results, make sure that you have a comprehensive keyword strategy in place. Apart from this, you would also have to ensure that you post high-quality content. SEO is amongst the few marketing channels, that does not restrict cannabis marketing. Hence, make sure you develop an in-depth SEO strategy.
#3. Facebook Marketing
Though Facebook has a strict policy in place that prevents cannabis businesses from advertising on their platform, you can still use it to reach thousands of potential clients. You can utilize their live video stream feature to appeal to thousands of patrons. Moreover, you could also host weekly shows in which you could demonstrate the variety of products you have.
The best method of improving conversions is to include a Call-To-Action on your Facebook profile page. Make sure to include your business email address so that potential customers can get in touch with you.
Apart from these, other channels of digital marketing for the cannabis industry include marketing by Twitter and LinkedIn. However, the tried and tested method of marketing cannabis-based businesses is through marijuana website marketing. As the internet is a humongous marketplace, marketing your cannabis brand through marijuana website marketing is the only way through which you can get effective and quick results.
James Connors is the author of this article. To know more about Cannabis Website Marketing Services please visit our website: cannabiswebsitemarketing.com
