Best Digital Marketing Trends for Affiliates: 5 Main Digital Marketing Trends
Businesses should plan to
spend more money on social media ads in 2021. Social media budgets accounted
for 24% of total US marketing budgets in the second quarter of 2020, up from
13% the previous winter. Advertisers are focusing more on audience retention
during the COVID-19 pandemic. This upward trend is predicted to last until
2021. People's online behavior, including how they research products, brands,
and organizations, has increased dramatically as a result of the pandemic.
This shift in customer behavior provides marketers with new opportunities to reach out to new audiences and reconnect with existing ones. For a few hundred dollars per month, a good social media marketer can develop a marketing plan, make regular posts, monitor and drive customer reviews, and attract new business. If your small business has been putting off adding social media services to the marketing mix, now is the time to do so.
2. Go all-in on local SEO and Google listings:
One of the most important things you can do as a small business owner is to make sure the local listings on various search pages are reviewed and kept up to date. For B2C companies that mostly draw customers on a local level (think dentist office or car dealership), the Google My Company listing is one of the most critical aspects of search, and many business owners are shocked to learn how many directories exist.
3. Improved availability communication:
According to McKinsey, the availability of products and services is the number one reason customers are switching brands right now. Marketers can approach this problem in a number of ways. Increase the number of days of product inventory on hand or the number of time slots available for services. This is the most obvious (though most difficult) solution. Make an attempt to think beyond the box. As a result of more people working from home and more children learning online, many doctors and dental offices for whom we work have reallocated staff toward more daytime slots and fewer night and weekend hours.
When it's difficult (or impossible) to change stock levels or service hours, timely communication is essential. Set reasonable goals and be honest about what you can and cannot achieve. Consider placing a banner on your site for high-volume items to indicate when they will be in stock. If you haven't already, begin collecting customer contact information so that you can be proactive in notifying customers of availability changes via automated text or email.
4. Google Ads Automated Bidding:
While we're on the topic of automation, Google Ads marketers are constantly tweaking and modifying commercials, keywords, and bids to get the most bang for their buck. However, much of the tinkering comes at a price: more hours and higher management fees. Google can adjust the bid in real time based on previous moves thanks to automated bidding.
The idea of automated bidding
isn't new; it was first implemented in 2016. However, persistent changes,
especially in the last year, suggest that it will break out in 2021.
5. Increased Interactivity:
Using interactive elements on your website or social media is a great way to provide value to visitors, inspire them to engage with your brand, and learn more about them. If you're a realtor, consider including a simple yet reliable mortgage calculator on your website. You're now adding value to your visitors and also learning more about them thanks to the data they provide in the calculator. This data can then be used to refine personas and have better targeting.
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