Salesforce Einstein Analytics: a Complete Guide

Salesforce Einstein Analytics is a cloud-based analytics tool that enables Salesforce users to understand, aggregate, and visualize data from multiple locations such as Salesforce, ERP, data warehouses, and log files. The goal of Einstein Analytics is to solve the problem of combining all this information in order to analyze large amounts of data and obtain meaningful information. Basically, the tool works with a combination of techniques such as artificial intelligence, machine learning, and predictive modeling.
Salesforce Einstein Analytics pricing depends on the number of components required to meet your company's goals. For simplicity, we'll restrict ourselves to the first three in this article: Reports and Dashboards, Discovery, and Forecast Generator. This feature is required to apply advanced analytics in Salesforce. You have to remember that Einstein Analytics gets paid even if you use other Salesforce products like Sales, Service or Financial Cloud. Depending on the components you want to use in your workflow, you will need to purchase a separate license for Einstein Analytics Plus or Einstein Analytics Growth.