marketing is a new kind of marketing tool that we have in our marketing
toolkit. In this, influencers (people having a huge fan following over social
media) endorse the products or services of the brands to increase the reach and
create awareness about the products/services. It is quite effective and since
many brands are using this technique to boost their sales, it’s not going to
disappear anytime soon. However, some of the brands misunderstood influencer marketing and are not able to harness the benefits that they could.
Here are some of
the mistakes that brands do when it comes to influencer marketing.
1. Don’t understand
the mindset of Audience
customers. Yes, it is of ultra-importance to understand the mindset of the
potential customers, their buying habits, etc. to design an effective marketing strategy to reach them and convert them from potential buyer to customer. Brand
Managers don’t target the audience effectively thereby losing sales.
2. Using Influencer Marketing on wrong
If you are
potential customers are available on Instagram then what’s the point of running
campaigns over Twitter or Pinterest? This happens when brands aren’t able to
identify where their potential customers are spending their time.
3. Expecting Results
An influencer marketing agency shared the problem that
they face on daily basis. The problem is that the people managing the brands
don’t have much patience. They want their products to be recognized overnight
and sales increase exponentially. If they don’t get these results they tend to
drop the idea of Influencer Marketing. They must understand that it takes some time to build
trust and the audience that is aware of your product today might buy it
Most companies go
for Influencer Marketing because it’s trending and in doing so, they don’t do much research and
just launch the campaigns. They fail because their campaigns aren’t designed
carefully and the wrong audiences have been targeted. As disappointing as it
was, they must exploit this new kind of marketing by using it effectively or
they’ll be missed out.
4. Worked with the wrong
company to manage Influencers
These days, many
companies are coming into existence and declare themselves the best Influencer
marketing company. However, they have little knowledge about the process. If
brands work with such companies they end up having a bad experience and tend to
lose money. Therefore, they must do some research and see the portfolio of the
company before finalizing.
marketing is still growing and its processes are evolving. Brands must use this
marketing technique to boost their revenue. Business owners can even apply for the best digital marketing course in delhi and learn
influencer marketing in detail. But, it’s critical to do it in the right way.