Law Firm Marketing Guide — 2020

In this law firm marketing guide we have put together 14 ideas that might help you and your law firm. Implementing these strategies can help you to acquire new cases. Overcome your challenges and make your law firm remarkable by practicing these strategies.

Identify Your Law Firm Marketing Goal

Many law firms lack focus on digital marketing since they rely on traditional marketing that comprises ad on newspapers, billboards, ads on a magazine, radio ads, catalogs, filters, and telemarketing. Spending a large amount to get impressions, and for value-adding placement is common in traditional marketing.

BUILD AN ATTORNEY REFERRAL BASE

Building a strong referral base requires a period of time and it is based on how you cultivated it. Growing those relationships is a two-way street, particularly when it comes to establishing a referral network of other, non-competing attorneys.

Assess your Website’s Performance

Assess your website’s performance by checking whether everything works well. Checking the page speed is the first step since it is the high-value indicator for your website’s performance. Make sure it works well since the load time has a huge impact on visitors.


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