Hiring a reliable marketing services provider is the best way to market your ICO. They will take care of the intricacies to curate a successful campaign. They must provide a mix of services such as listing your ICO project on ICO rating sites such as ICObench, paid advertising, event management, media outreach through press releases, social media management and handling content to be posted in discussion forums such as Reddit, and Quora.
Community engagement should be maintained round-the-clock and all their queries should be swiftly responded. They must also fight against scammers, rumours, fake news, and referral bots that would arise from time to time. Absolute trust needs to be built among the investors and the community at large.
Airdrops can be used by giving free tokens to a selected group of users. It is a win-win situation as they would get cash and the platform would receive new users.
Hiring popular influencers on various platforms such as Youtube, and Instagram would work wonders. Ask them to review your project and share it with their vast number of followers. They can offer honest reviews by getting paid for their work.
Fine-tune your website by having an attractive layout and structuring your content. Have a clear call-to-action and request your interested investors to sign up for newsletters and other relevant offers. Make your content SEO-friendly through keyword optimization and avoid keyword stuffing. Showcase your broad vision for the future, a roadmap of the project, and a detailed timeline of events.
At the same time, do not promise abnormal returns to your investors, never buy followers for your different channels, don’t settle for a cheap WordPress template as your website, and never spend your tokens indiscriminately as it is very difficult to create them once again.
Measure the effectiveness of your campaigns through appropriate KPI’s (Key Performance Indicators) and focus on bettering your relationship with investors in the long run. The success of marketing your ICO would be ensured with a total coordinated and collaborative effort altogether.
