PR (Public relations) is one of the effective promotional methods out there for marketing an ICO effectively.
Some of the Tips for Implementing a Robust PR Strategy
- Never buy your community - The interest level in followers of your project must be genuine and must not be forged. Quality of engagement is more important than quantity (number of followers).
- Talk more about the problem going to be solved - Rather than speaking high about your company’s achievements and track record, devote some time to speak about the value that you bring to the community, your fund distribution plan, the plan to get listed on the leading exchanges, and the usage potential of your coin.
Some of the best platforms to promote your PR strategy are Steemit, Reddit, Quora, and Bitcointalk. The cost for the entire PR campaign will depend on various factors such as your business goals, geo targets, and size of your ICO. Try to pitch your story to media personalities and get free coverage whenever possible. The funds allocated would have to be used wisely according to the stage of the ICO and the campaign must be planned effectively according to the business requirement and the target audience.
The firm must also promote its ICO on top-tier websites such as Forbes, CNBC, Huffington Post, Bloomberg, Economist, Financial Times, etc. The firm can also hire influencers on platforms like YouTube to promote its ICO. Rather than worrying about the cost, think more about the return on investment that would be fetched. It is important to publish high-quality content to leave a lasting impact on the minds of the target audience.
Offering free tokens for doing certain tasks such as following your company’s pages, writing blogs, creating videos, and doing translation can also create a following among your community without spending a huge sum of money. Analyze your competitor’s strategy and try to learn something from their practices. If you are still not satisfied with your outcome of the PR strategy currently being followed, optimize it continuously over a period.