Rules for Writing Effective Ads

Writing an ad copy is not easy. It is a creative task that involves spreading your message using minimum words and space. If you are a business person, you already know how important advertising is. Ads bring in new customers, increase brand reach and help in achieving higher sales targets.

Most big companies have a specific amount of funds set aside as their advertising budget. But don’t you want to ensure that your ads give you a good ROI (Return on Investment)? Especially when you are advertising on the internet, where ads can be customized and targeted to suit your audience perfectly. There are many factors that contribute to the success of an ad online such as the right target audience, the right format, and the right keywords. But most importantly create an ad copy that is attractive and yet to the point.

In this blog, as a digital marketing company in Pune, we will be giving you pointers about how to write effective ads for the internet.

 

          Perfect Grammar and Spellings

This point seems to be the most basic and frankly, you might not even like it that we have put it in here! (Because you have obviously covered this one on your own!). But we see a lot of ads across Google is full of terrible spellings and absolutely illogical sentence formations. An ad is the first impression for your potential client, if your ad is grammatically incorrect, they may not even click on the URL to your website.

Thus, you need to create an ad copy that is 100% perfect grammatically and errors free. Simple points like this one go a long way in winning over new customers stated an SEO service in Pune.

 

●          Solution-Oriented Ad Copy

Make your ad copy about a “solution” for a problem rather than just a flashy feature-oriented ad. For example, you are selling water purifiers, let us create 2 types of ad copies:

1.         100% Pure Drinking Water with Our Water Purifiers

2.         How to Get Pure Drinking Water? Call Us for The Best Water Purifiers In India

Can you notice the difference between the 2 ad copies? The first one talks only about the product, while the second one talks about the problem faced by the customer and the available solution offered by your company. This makes the second ad copy more relatable and effective in the mind of the reader.

 

●          Sprinkle in Keywords

Keywords are the pillars to success when it comes to internet marketing. Search engine algorithms are programmed to push out results based on the keywords used by the user. If you want to create a truly effective ad, a digital marketing service has revealed that you need to sprinkle in the correct keywords in your ad copy. To find what keywords work best for your ad go to the keyword planner available on Google Ads. Use these keywords in the ad copy and the landing page for best results.

Writing an effective ad copy is not rocket science. It is possible to write your own and which triggers the reader to take action immediately, with the above-stated rules. We hope this blog helped you in making an amazing and unique ad copy of your own.


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