Air Wick is an American brand of air freshener owned by the British multinational company Reckitt. It was first launched by creator Guy Paschal in 1943 in the United States, and is now sold worldwide.
|Product type||Air freshener|
|Previous owners||Airwick Industries|
Air Wick was first introduced in 1943 in the United States. In 1973, Air Wick had sales of $33.5 million, and earnings of $2.7 million, prompting the Swiss pharmaceutical company Ciba Geigy (now Novartis) to investigate purchasing them. Ciba Geigy took brief control of the company in 1974, before selling it to the British household products company Reckitt & Colman (now Reckitt Benckiser) in December 1984.
The sale was partly motivated due to a perceived image problem of top management with their product line. In October 2007, Reckitt Benckiser won a High Court ruling in a lawsuit with Procter & Gamble, over claims that the design of Air Wick Odour Stop was an exact copy of P&G's Febreze air spray.
In March 2012, Air Wick announced its partnership with the official charity of the United States' National Park Service, the National Park Foundation. The company launched four new scents inspired by Kaloko-Honokōhau National Historical Park, Virgin Islands National Park, Yellowstone National Park, and Glacier Bay National Park. Portions of the sales went to the National Park Foundation, to aid National Parks.
The current Air Wick range includes the following products: