The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They all reside in doghouses that transform into customized vehicles, or "pupmobiles", for their missions. They are also equipped with special hi-tech backpacks called "pup packs" that contain tools relating to the pups' jobs.
On February 19, 2020, the series was renewed for an eighth season of 26 half-hour episodes. On February 18, 2021, the series was renewed for a ninth season. On March 24, 2022, the series was renewed for a tenth season. A theatrical feature film, titled PAW Patrol: The Movie, was released on August 20, 2021, with a sequel, PAW Patrol: The Mighty Movie, scheduled to premiere theatrically on October 13, 2023. An untitled spin-off series focusing on Rubble is in development and is set to premiere in 2023.
Each episode of PAW Patrol follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with dog toys or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent caller is an accident-prone marine biologist named Cap'n Turbot, who knows much about Adventure Bay's wildlife. Ryder always alerts the dogs via their blinking pet tags. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two first responders, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!", and congratulates the pups.
The illustrated designs of Ryder, Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest, Tracker, Cap'n Turbot and Robo-Dog, as of Tracker's introduction.
Ryder (voiced by Owen Mason in Season 1 to the middle of season 2, by Elijha Hammill in the middle of season 2 to late Season 3, Jaxon Mercey in Late Season 3 to the middle of season 6, Joey Nijem in late Season 6 to the middle of season 7, Beckett Hipkiss in late season 7 to late season 8, Kai Harris in late season 8 onwards, Will Brisbin in PAW Patrol: The Movie.) - Ryder is the 10-year-old leader of the PAW Patrol. His signature color is red. His standard vehicle is the redATV that is able to convert into a PWC and snowmobile.
Chase (voiced by Tristan Samuel in Season 1, Max Calinescu in Seasons 2 to 4, Justin Paul Kelly in Season 5 onwards, Iain Armitage in PAW Patrol: The Movie) - Chase is a 7-year-old German Shepherd who serves as a police and spy dog. His signature color is royal blue and his catchphrase is "Chase on the Case". He has a good sense of smell and sight. He also has a cat and feather allergy. His usual vehicle is the royal blue-colouredpolice cruiser.
Marshall (voiced by Gage Munroe in Season 1, Drew Davis in Season 2 to Season 5, Lukas Engel in Season 6, Kingsley Marshall in Late-Season 6 to Season 8, Christian Corrao in Season 9 onwards) - Marshall is a clumsy but competent 6-year-old Dalmatian who serves as a firefighter and paramedic dog. His signature color is red and his catchphrase is "I'm all fired up". He is also featured in most episodes and is the most used pup. When Marshall trips upon the PAW Patrol entering the Lookout, he tends to make a pun on what tripped him. His main vehicle is the redfire truck.
Skye (voiced by Kallan Holley in Season 1 to Season 5, Lilly Bartlam in Season 6 onwards) - Skye is a 7-year-old cockapoo who serves as the team's air rescue pup. Her signature color is pink and her catchphrase is "This pup's ready to fly". She usually pilots a greyhelicopter with pink highlights.
Rocky (voiced by Stuart Ralston in Season 1 to Season 2, Samuel Faraci in Season 3 to the middle of season 7, Jackson Reid in late Season 7 onwards, Callum Shoniker in PAW Patrol: The Movie) - Rocky is a 6-year-old mixed breed pup who serves as a recycling and handyman pup. His signature color is lime green and his catchphrase is "Green means go". His main vehicle is a lime green-colored cross between a garbage truck and a forklift that can convert into a tugboat as of Season 3.
Rubble (voiced by Devan Cohen in Season 1 to Season 5, Keegan Hedley in Season 6 to the middle of season 8, Lucien Duncan-Reid in the middle of Season 8 onwards) - Rubble is a 5-year-old bulldog who serves as a construction pup. His signature color is yellow and his catchphrase is "Rubble on the double". His main vehicle is the yellowbulldozer that usually has a drill, but as of Season 2, it also has a crane.
Zuma (voiced by Alex Thorne in Season 1 to the middle of season 4, Carter Thorne in the middle of season 4 to Season 5, Shayle Simons in Season 6 to Season 8, Jordan Mazeral in Season 9 onwards) - Zuma is a 5-year-old chocolate Labrador Retriever who serves as an aquatic rescue pup. His signature color is orange and his catchphrase is "Let's dive in". His main vehicle is the orange-coloredhovercraft which can run quite well on land as well as water, able to launch a lifebuoy and as of Season 2, is able to convert into a submarine that is equipped with a large claw-arm.
Cap'n Turbot (voiced by Ron Pardo) - Cap'n Turbot is the PAW Patrol's most frequent caller and an occasional member of the team in the Merpup-themed special episodes. He is a marine biologist who knows all kinds of animal facts. His main vehicle is a boat called the Flounder. Along with Everest, Cap'n Turbot was added to the opening theme in season three.
Robo-Dog - Robo-Dog is a robotic dog introduced in "Pups Save Ryder's Robot". He serves as the driver for the PAW Patrol's larger vehicles. Unlike the other dogs, he communicates only in barks.
Everest (voiced by Berkley Silverman) - Everest is an 8-year-old purple-huedSiberian Husky who serves as a snow rescue pup in emergencies relating to snow, ice or mountains. Her signature color is teal and her catchphrase is "Ice or snow, I'm ready to go". She was introduced in the episode of season 2 "The New Pup". Her vehicle is a silversnowcat with bright teal and orange highlights, which is equipped with a trail clearing claw. Everest, along with Cap'n Turbot, was added to the opening theme in season three.
Tracker (voiced by David Lopez in Season 3 to Season 7, Mateo Carnovale in Season 8 onwards) - Tracker is a 4-year-old brown-and-white Chihuahua/Potcake mix who serves as a jungle rescue pup. His signature color is olive and his catchphrase is "I'm all ears". He is the youngest pup on the PAW Patrol. He is introduced in the season three episode "Tracker Joins the Pups". His vehicle is a white and oliveJeep in zebra print, and he is bilingual, speaking both Spanish and English.
Tuck and Ella (voiced by Eamon Hanson and Isabella Leo) - Tuck and Ella are two Golden Retriever siblings who are known as the Mighty Twins. Their signature color is sky blue. Tuck's catchphrase is "Mighty and small, I'll give it my all" while Ella's catchphrase is "Time to think big". They were introduced in the season six episode, "Mighty Pups, Super Paws: Pups Meet the Mighty Twins". Their vehicle is a sky-blue "Mighty Car" that splits into two "Mighty Motorcycles".
Rex (voiced by Luxton Handspiker) - Rex is a paraplegicBernese Mountain Dog who uses a wheeled walker to get around. He serves as an expert on dinosaurs and operates in the Dino Wilds where dinosaurs still live. Rex's signature colors are azure and chartreuse and his catchphrase is "Let's dino do this". Rex was introduced in the season seven episode "Dino Rescue: Pups and the Lost Dino Eggs". His vehicle is the azure and chartreuseDino Patroller that has a ramp that allows him to enter and exit the PAW Patrol base.
The Cat Pack - The Cat Pack are a group of talking cats formed by Wild Cat who sometimes help out the pups. The Cat Pack help the PAW Patrol by thinking and acting like a cat. Each of its members has uniforms and vehicles that are modeled after a big cat.
Wild Cat (voiced by Tristan Mammitzsch) - Wild Cat (sometimes called Wild) is the first feline member of the PAW Patrol that debuted in the Season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack". His signature colors are red and white. Wild Cat's vehicle is a cheetah-themed motorcycle with retractable claws in its wheels. He is graceful and smooth with the speed of a cheetah, but has a fear of mice.
Rory (voiced by Tianna SwamiNathan) - A British Shorthair and member of the Cat Pack. Her uniform is modeled after a white tiger and rides a white tiger-themed car where she possesses tiger-like pouncing abilities.
Leo (voiced by Kingston Crooks) - Leo is a tabby cat and member of the Cat Pack. He has the strength of a lion and rides a lion-themed jeep.
Shade (voiced by Markeda McKay) - Shade is tuxedo cat and a member of the Cat Pack. Her uniform is modeled after a black jaguar and rides a black jaguar-themed car while possessing jaguar-like stealth.
Mayor Goodway (voiced by Deann Degruijter in Season 1 to early-Season 7, Kim Roberts in late-Season 7 onwards) - Mayor Goodway is the mayor of Adventure Bay who lives at the City Hall. She can be very panicky at times and has a pet chicken named Chickaletta whom she carries in her purse.
Chickaletta - Chickaletta is Mayor Goodway's pet chicken that she carries around in her purse. She generally ignores what is going on around her. Chickaletta is also shown to be a member of the Mini-Patrol.
Julia Goodway (voiced by Addison Holley in season one to mid-season 4, Holly Gorski in mid-season 4 to mid-season 7, Sage Arrindell in mid-season 7 onwards) - Julia Goodway is the niece of Mayor Goodway.
Julius Goodway (voiced by Moses Rankine in season 1 to season 4, Justice James in season 5 onwards) - Julius Goodway is the nephew of Mayor Goodway and the brother of Julia Goodway.
Otis Goodway (voiced by James Rankin in season 1 to season 6, Joseph Motiki in season 7 onwards) - The uncle of Mayor Goodway and the great-uncle of Julia and Julius Goodway. He works as a gold prospector.
Francois Turbot (voiced by Peter Cugno) - Francois Turbot is Cap'n Turbot's cousin and research partner, who lives with him in the Seal Island lighthouse. He works as a zoologist, artist, and nature photographer. He has a thick French accent and often uses French phrases in place of English words.
Katie (voiced by Katherine Forrester) - Katie is a young girl who works at the Adventure Bay pet parlor. She is loving and caring.
Cali - Cali is Katie's pet cat whom she is usually seen with. She is also a member of the Mini-Patrol.
Mr. Porter (voiced by Blair Williams) - Mr. Porter is the proprietor of Porter's Café in Adventure Bay as well as the grandfather of Alex Porter.
Alex Porter (voiced by Christian Distefano in Season 1 to Mid-Season 5, Wyatt White in Mid-Season 5-Present) - Alex Patrol is a young boy who lives in Adventure Bay and is Mr. Porter's grandson. He is rather impatient. He is the leader of the Mini-Patrol, a PAW Patrol-inspired group consisting of himself and some pet animals which is seldom successful.
Jake (voiced by Scott McCord) - Jake is a snowboarder from Adventure Bay who operates the snowboarding resort and is the caregiver of Everest.
Farmer Yumi (voiced by Hiromi Okuyama in Season 1, Stephany Seki in Season 2-Present) - Farmer Yumi is a farmer in Adventure Bay. She cares greatly for her animals.
Farmer Al (voiced by Ron Pardo) - Farmer Al is the farmer of Moo Juice Dairy Farm in Adventure Bay and the husband of Farmer Yumi.
Bettina - Bettina is Farmer Yumi's cow.
Garbie - Garbie is Farmer Yumi's goat.
Emma and Corny - Emma and Corny are Farmer Yumi's pigs.
Ed Hudson (voiced by Ron Pardo) - A man who does various jobs around Adventure Bay like boat captain, train engineer, conductor, and bus driver where the latter job had him naming his bus "Louise".
Carlos (voiced by Lucius Hoyos in Season 2, Jaiden Cannatelli in Mid-Season 3 to Mid-Season 7, Diego Rieger in late Season 7-Present) - Carlos is Ryder's pen pal from the jungle. He is the caretaker of Tracker.
Danny (voiced by Daniel DeSanto in Season 3 to early Season 5, Jonathan Malen in late Season 5-present) - Danny is a 10-year-old boy who made his debut in "Pups Save Daring Danny X". He was motivated to become a daredevil by a stunt Ryder performed during a rescue.
Ms. Marjorie (voiced by Ellen-Ray Hennessy in Season 3 to Season 4, Rosemary Dunsmore in Season 5 onwards) - An elderly librarian who owns her own bookmobile.
Maynard - Ms. Marjorie's pet raccoon. Maynard would often get disciplined by his owner for taking things that aren't his.
Hailey Daily (voiced by Margarita Valderrama) - Hailey Daily is a news reporter who debuts during the "Mighty Pups" episodes to report on the PAW Patrol's heroic activities.
Dr. Tammy Turbot (voiced by Marisa McIntyre) - Dr. Tammy Turbot is the sister of Cap'n Turbot and the cousin of Francois Turbot. She operates in the Dino Wilds where she works as a dinosaur doctor and also serves as the caregiver of Rex.
Taylor Turbot (voiced by Ava Ro) - Taylor Turbot is the daughter of Dr. Tammy Turbot and the nice of Cap'n Turbot and Francois Turbot.
Mayor Humdinger (voiced by Ron Pardo) - Mayor Humdinger is the mayor of a neighboring town called Foggy Bottom who is the main antagonist of the series. He is Mayor Goodway's biggest rival where he is always coming up with new plans to upstage Adventure Bay which always get thwarted by the PAW Patrol. A running gag is that he would get annoyed if something happens to his top hat. In PAW Patrol: The Movie, Humdinger briefly became the Mayor of Adventure City due to his name being the only one on the ballot until his latest plan was thwarted by the PAW Patrol which led to his arrest.
Kitten Catastrophe Crew - The Kitten Catastrophe Crew are Mayor Humdinger's helpers and the villainous feline counterparts of the PAW Patrol. They will usually do what they are asked, but sometimes they can be stubborn and disobey Mayor Humdinger.
Meow Meow - A robotic cat that serves as Mayor Humdinger's answer for Robo-Dog.
Harold Humdinger (voiced by Chance Hurtsfield) - Harold Humdinger is the nephew of Mayor Humdinger who possesses technopathy when empowered by a meteor fragment making him the antagonist of the "Mighty Pups, Super Paws" episodes.
Cheetah (voiced by Addison Holley) - The Cheetah is Mayor Humdinger's cousin and Harold Humdinger's cousin once removed who first showed up in "Ready Race Rescue". She is a race car driver who will do anything to win a race.
Sweetie (voiced by Anya Cooke) - Sweetie is a terrier who is the pet dog of the Princess of Barkingburg.
Busby - Busby is a robotic toy frog who serves as Sweetie's chew toy and minion.
Sid Swashbuckle (voiced by Charles Vandervaart) - Sid Swashbuckle is a pirate who is the captain of the Swashbuckle Sloop.
Arrby (voiced by Meesha Contreras) - Arrby is a pirate dog who is the first mate of Sid Swashbuckle. He is voiced by Meesha Conteras.
Ladybird (voiced by Bryn McAuley) - Ladybird is a magpie-themed thief who steals things that shine. When empowered by the meteor, she possesses flight and super-strength.
Copycat (voiced by Callum Shoniker) - Copycat is a cat who gained the abilities to copy people's voices and superpowers from a meteor fragment that got lodged into his teeth. His true identity is Mr. Nibbles who is the pet cat of Hailey Daily. Though Hailey is unaware that Mr. Nibbles and Copycat are the same person.
Ruff-Ruff Pack - The Ruff-Ruff Pack are a group of dogs that make up their own biker gang and have a rivalry with Wild Cat.
Hubcab (voiced by Julain Crispo in Season 7, Kyle Hogdson in Season 9-present) - Hubcap is a French bulldog and leader of the Ruff-Ruff Pack.
Dwayne (voiced by Osias Reid Kyle in Season 7, Levi Dombokah in Season 9-present) - Dwayne is a Great Dane and member of the Ruff-Ruff Pack. He operates the motorcycle that has a sidecar which Hubcap rides in.
Gasket (voiced by Madison Abbott) - Gasket is a Siberian Huskey and member of the Ruff-Ruff Pack. She would be the ones to invent things that would help the Ruff-Ruff Pack.
Duke of Flappington (voiced by Ashton Frank) - The Duke of Flappington is the unnamed duke of his country of Flappington and the cousin of the Princess of Barkingburg. Appearing in the "Jet to the Rescue" episode, the Duke of Flappington later became one of the co-antagonists of the "Rescue Knights" sub-series.
Jean Claude - Jean Claude is the Duke of Flappington's pet golden eagle.
Claw (voiced by Kit Rakusen) - Claw is a male Doberman pinscher and ex-knight of Barkingburg who is the co-antagonist of the "Rescue Knights" sub-series. He was deknighted for failing to follow the knight rules and conspires to become Barkingburg's only knight again where he would often collaborate with the Duke of Flappington.
Sparks - A red dragon who is Claw's companion. He often serves as Claw's mode of transportation.
According to Spin Master, the concept for PAW Patrol stemmed from a prototype for a transforming truck toy that Spin Master co-founder Ronnen Harary designed in 2010. Later the same year, the company requested some proposals for a television show based on the transforming toy, and accepted one from Bob the Builder creator Keith Chapman. Chapman sketched early designs of the PAW Patrol team under the working title Raffi & the Rescue Dogs. Spin Master hired toy designers to develop the format further; after the concept was in place, they started designing merchandise.
Chapman's original pitch focused on the idea that the six PAW Patrol dogs were rescued by Ryder before joining the team. Scott Kraft, the show's first writer, and Jamie Whitney, the show's first director, decided to abandon the rescued dog theme in 2012. The name of the series' protagonist, Ryder, was changed multiple times during production; he was originally called Raffi, Roddy, and Robbie before Spin Master settled on Ryder.
Early models of the PAW Patrol pups.
According to a 2017 Spin Master interview, "everything pup-related was debated endlessly: names, sizes, ages, breeds." The pups' designs underwent major changes after Chapman's pitch; they were very realistic at first, with unique fur and textures based on their breeds, but they were later simplified and made more cartoonish. Cap'n Turbot's unique design, with his distinctive bead eyes and large nose, was based on the design of Chapman's Bob the Builder character. Ryder's hairstyle was based on Ronnen Harary's hair.
In January 2012, Spin Master began approaching television broadcasters. The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked up PAW Patrol at the 2013 Licensing Expo in Las Vegas, Nevada. The series became Spin Master's first solely-owned intellectual property (IP) once it was released in August 2013.
Since it began production, the show's animation has been provided by Guru Studio. In a 2016 interview with Maclean's Magazine, Guru president Frank Falcone stated that his studio's animators were originally suspicious of the show's "toyetic" concept. The series' rock-inspiredoriginal score was composed by the Ontario-based group Voodoo Highway Music & Post. The opening theme song and the ending song used in each episode include vocals performed by Scott Simons.
With each season of the show, new supporting characters and themes are introduced in its episodes. In a May 2016 interview for the Toronto Star, Spin Master president Ben Gadbois stated that his company would continue to introduce additional characters and concepts to increase the franchise's longevity and to expand upon the success of tie-in merchandise. In August of the same year, Ronnen Harary explained that these changes were intended to keep the show's content "fresh" and "relevant".
The series has been sold to TV networks in over 160 countries.
PAW Patrol has received largely positive reviews from critics. Common Sense Media reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving". Randy Miller of DVD Talk recommended the show, calling it "packed with all the harmless action and cornball jokes that kids can't help but snicker at".Stuff.co.nz reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup".The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments".
A research study, commissioned by Sky in March 2016, reported that 16 percent of surveyed British and Irish children named PAW Patrol as their favorite program.
Criticism had been directed toward the show's unequal gender representation because initially the team of dogs was primarily male and included only one female character. Brandy King of the Center on Media and Child Health "found the gender imbalance immediately noticeable" while watching the program.Today's Parent noted in April 2015 that PAW Patrol images appeared frequently on Twitter with the hashtag "#IncludeTheGirls". In response to these criticisms, the writers added an additional female character named Everest, a Siberian Husky and snow rescue dog, starting in season 2.
The show's mobile app game, PAW Patrol: Air and Sea Adventure, was accused of behaving manipulatively towards younger viewers in a 2018 study by the University of Michigan which focused on app-based advertising techniques. Within the game, characters recognizable from the show would express disappointment if players did not purchase items with money.
In a 2020 paper published in the journal Crime, Media, Culture, PAW Patrol is criticized for sending the message that corporations are more capable of providing social services than the state. Author Liam Kennedy argues that the show "encourages complicity in a global capitalist system that (re)produces inequalities and causes environmental harms." Kennedy suggests that PAW Patrol echoes the "core tenets of neoliberalism" by depicting the state and politicians as either unethical or incompetent while the PAW Patrol corporation is entrusted with crimefighting and conservation.
PAW Patrol has received consistently high ratings on Nickelodeon. Viacom CEO Philippe Dauman cited the series as a source of Nickelodeon's 2014 ratings growth. It ranked as the highest-rated, preschool TV program in the United States in November 2013 and held that position throughout the spring 2014 season. The spot was briefly overtaken by Team Umizoomi reruns in July 2016, but PAW Patrol reclaimed the title later the same month.Bloomberg L.P. described PAW Patrol as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016. At Nickelodeon's 2016 upfront presentation for future advertisers, Cyma Zarghami named PAW Patrol one of two preschool shows to have significantly helped boost ratings for the network (the other being Blaze and the Monster Machines).
In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia. In May 2015, it was reported that PAW Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.
In the wake of the George Floyd protests, the show was criticized for presenting a "good-cop archetype" after a post appeared on the show's Twitter account announcing that they would go dark in memory of Floyd received negative backlash. In July 2020, White House Press Secretary Kayleigh McEnany claimed the show was canceled due to "cancel culture" but the show denied any such termination.
In November 2017, Ronnen Harary confirmed that Spin Master was "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company developed a film script.
On May 9, 2019, it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled PAW Patrol: The Movie was in the works with an August 2021 release date. On November 8, 2019, it was announced that Mikros Image in Montreal would handle the animation. Development of the film was confirmed on February 21, 2020, with Cal Brunker attached as director. Spin Master Entertainment produced the movie with an association in both Nickelodeon Movies and Paramount Pictures. On April 24, 2020, the release date was announced to be August 20, 2021.
A dark-grey cell indicates the information is not available for the film.
In February 2018, a video game based on the series, titled PAW Patrol: On a Roll was announced. Developed by Torus Games and published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on October 23, 2018. Another video game, titled PAW Patrol Mighty Pups: Save Adventure Bay, was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on November 6, 2020. Another video game for the film, titled PAW Patrol The Movie: Adventure City Calls was announced on June 10, 2021. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on August 13, 2021. It was announced in May 2022 that Outright Games is releasing a racing game for the series titled PAW Patrol: Grand Prix. It is being developed by 3D Clouds and will be released on September 30, 2022, for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Google Stadia, and Microsoft Windows.
In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced. The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines. A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor. The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.
Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016. The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015. Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016. Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors. They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016. They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.
Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead. There was some consumer backlash as a result, but the events were not held.
Rubble spin-off series
On November 3, 2021, Nickelodeon and Spin Master stated that an untitled spin-off series focusing on one of the main six pups was in development, and is set to premiere in 2023. On March 24, 2022, it was announced that the spin-off series will focus on Rubble.
A set of PAW Patrol figures
On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada. The line was not distributed to international markets until June 22 of the same year. Dion Vlachos was in charge of the U.S. product launch.
PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015. Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second-quarter revenue. Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market. Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.
The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom. The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season. In 2018, it was estimated that total retail sales to date were approximately US$7 billion.
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