Summary
Reynolds Pens is an Indian brand and a former American manufacturing company of writing instruments, mainly pens. Products commercialized under the Reynolds name include ballpoint, gel, rollerball, and fountain pens, and mechanical pencils.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Writing instruments |
| Founder | Milton Reynolds |
| Defunct | 1945 |
| Fate | Acquired by Newell Brands, became a brand |
| Headquarters | , |
| Products | ballpoint, gel, rollerball, and fountain pens, mechanical pencils |
| Parent | Newell Brands |
| Subsidiaries | Reynolds Pens India [1] |
| Website | reynolds-pens.com |
History edit
In June 1945, Chicago businessman Milton Reynolds was in Buenos Aires, Argentina, when he came across the first commercialized ballpoint, the Biro pen.[2]
In October 1945, Milton was able to reverse engineer the Biro pen and was the first to manufacture and sell ballpoint pens into the US market. "Reynolds Rocket" pen was introduced at Gimbel’s department store in New York City, selling $100,000 worth of pens on the first day.[2] Demand in 1945 was running 30,000 pens per day, making it America's #1 ballpoint pen.[3] However, within three years the price of the pen went from $12.50 to 50¢.
The Reynolds Rocket Pen had a tiny ball bearing that let ink out only when pressed against the item you were writing on.[4] In advertisements Reynolds claimed it had enough ink to last 15 years without refilling.[5]
In 1947, in a publicity stunt to promote Reynolds' pens Milton Reynolds and William Odom announced they would beat Howard Hughes's round-the-world flight speed record. They set a new record time of under 79 hours by flying the "Reynolds Bombshell" around the world while managing to pass out thousands of pens.[6]
In 1948, Reynolds expanded overseas and opened Reynolds European, and later in 1959 spun out Reynolds European SA as an independent company focused on non-ferrous metals.[7]
The Chicago-based Reynolds Pen Company closed with Milton Reynolds moving to Mexico. The French subsidiary survived as did their Indian licensee.[1] Later, the French subsidiary would be purchased.
In 2000, Newell Rubbermaid acquired Reynolds Pens France and in 2007, announced they would be closing the French manufacturing plants, causing huge labor union protests.[8]
In May 2016, Reynolds' licensee—GM Pens International—in India decided to end their exclusive contract and stopped making Reynold branded pens, instead choosing to make their own Rorito brand pen.[9]
The current Reynolds' licensee is Flair Pens. Flair markets and distributes Reynolds pens in India. Reynolds has an R&D facility in Chennai. Reynold Pens, along with Paper-Mate and Parker, are brands owned by US based Newell Brands and are sold in more than 70 countries.
References edit
- ^ a b Reynolds Pens India Private Ltd on ZaubaCorp
- ^ a b "How Inventor Laszlo Biro Started the Ballpoint Pens Revolution". ThoughtCo. Retrieved 2018-04-02.
- ^ "The Origin Story of the Ballpoint Pen". 2015-06-10. Retrieved 2018-04-02.
- ^ "Why the Invention of the Ballpoint Pen Was Such a Big Deal". Time. Retrieved 2018-04-02.
- ^ "Pens Archives - Bittner Press". Bittner Press. Retrieved 2018-04-02.
- ^ Saxon, Wolfgang (1976). "Saw Pen's Potential". The New York Times. ISSN 0362-4331. Retrieved 2018-04-02.
- ^ "History - Reynolds European". Reynolds European (in French). Retrieved 2018-04-02.
- ^ reynoldsfrance (2007-01-27), REYNOLDS writing instruments France. Delocalization, retrieved 2018-04-02
- ^ www.ETBrandEquity.com. "Reynolds Pens' Indian licensee to go solo with launch of Rorito brand - ET BrandEquity". ETBrandEquity.com. Retrieved 2018-04-02.
External links edit
- Official website