Truveo is a search engine for Web video, based in San Francisco and operated by Oath Inc. It was founded in 2004 by Timothy Tuttle and Adam Beguelin.[1] Truveo launched its first commercial video search service in September 2005.[2] Truveo was acquired by AOL in January 2006.[3] The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").
Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers.[8][9][10] As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.[11]
In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:
TV Show search: An index of television shows linked to episodes and clips available on the web.
Movie search: An index of movies linked to places to purchase, rent, or stream movies on multiple sites.
Music video search: An index music artists linked to music videos featuring those artists on the web.
Celebrity search: An index of celebrities linked to videos in which they appear.
The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.
June 2010: Truveo launches new Facebook app that includes recommendations based on what your friends like.[22]
December 2010: After 2 years in development Truveo launches new video search engine including: video search, TV Show search, movie search, music video search, and celebrity search that uses voice recognition.
^About Truveo Archived 2008-05-15 at the Wayback Machine, by Truveo, Inc., retrieved on March 25, 2008.
^ abTruveo - Video Search, by Michael Arrington, TechCrunch, September 21, 2005.
^ abAOL Acquired Video Search Engine Truveo, by Greg Sandoval, CNet News.com, January 10, 2006.
^Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web", by Andy Plesser, Beet.TV, August 16, 2007.
^CBS Radio Pacts With AOL's Truveo, by Katy Bachman, Mediaweek, November 28, 2007.
^AOL's Truveo Builds Video Search Network With 40 Million Users Archived 2008-05-09 at the Wayback Machine, by Greg Sterling, Search Engine Land, June 20, 2007.
^Truveo Unlocks Sports Videos From SI Vault Archived 2008-03-23 at the Wayback Machine, by David Utter, WebProNews, March 22, 2008.
^ abTruveo Index Hits 100 Million Videos, by Greg Sterling, Search Engine Land, January 4, 2008.
^ abTruveo Aims for A Billion Indexed Videos Archived 2008-03-09 at the Wayback Machine, by David Utter, WebProNews, January 3, 2008.
^ abAOL's Greatest Hits, by Kate Rockwood, Fast Company, April 2008.
^truveo.com - Traffic Details from Alexa[permanent dead link], Alexa, retrieved on March 25, 2008.
^AOL Set to Roll Out New Services, CNN Money, February 20, 2006.
^Microsoft Upgrades Live Search Offerings Archived 2006-10-16 at the Wayback Machine, by Chris Sherman, Search Engine Warch, September 12, 2006.
^AOL Opens Video Search Engine to Developers, by Carline McCarthy, CNet News.com, September 18, 2006.
^Truveo Growing 50% Per Month, Says Video Search Becoming More Important, by Michael Arrington, TechCrunch, June 19, 2007.
^AOL Relaunches Truveo Video Search Site, by K.C. Jones, InformationWeek, August 17, 2007.
^Truveo Video Search Is Well Worth Patience, by Katherine Boehret, The Wall Street Journal, August 22, 2007.
^Truveo: A Better Way to Find Video Archived 2008-03-10 at the Wayback Machine, by Harry McCracken, PC World, August 16, 2007.
^AOL Takes Truveo Video Search Worldwide Archived 2008-04-03 at the Wayback Machine, by Jeremy Kirk, InfoWorld, October 31, 2007.
^Video Search Engine Truveo Expands To More Countries, by Greg Sterling, Search Engine Land, December 11, 2007.
^AOL's Truveo relaunches as improved video search destination, by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
^Truveo launches video search app on Facebook Archived 2010-06-14 at the Wayback Machine by Mark Walsh, June 10, 2010, 10:21 PM
External linksedit
Truveo Video Search Engine
Truveo Developer Center
Understanding Modern Video Search Engines Archived 2008-05-15 at the Wayback Machine iHollywood Forum Keynote Presentation by Timothy Tuttle, CEO & Founder of Truveo, July 2007.