Every firm must understand its customers’ perspectives. Whether you are a restaurant chain, a tech startup, or an agency with multiple clients, you need to unde
We have all heard spooky stories about houses built on shaky foundations. A couple is happy for the camera as they hold the keys to their new home one minute, a
In the age of fast news and citizen journalism, a company's reputation makes or destroys everything. The board's priority is to protect the company's reputation
Your most precious asset is your company's corporate reputation. And reputation is priceless in the digital age when everyone has instant access to a brand's le
Aiming at the right market with the right message is critical when reaching customers with a marketing message or ad campaign. If you aim too broadly, your mess
Emergencies would be far less stressful if they gave us advance intimation. There would be no need to plan for them. Regrettably, this is not the case. Crises s
Are you a data nerd who cannot stop looking for patterns? Do you want to learn more about data analysis and how to get a job in this fascinating field? This pos
Any organisation's approach for preventing, preparing for, and responding to events that threaten to injure people or property, substantially disrupt operations
Today, we see the emergence of a reputation economy. Social media and review sites have opened a larger area for sharing information, including excellent and un
Are you aware of what others are saying about your business online? If not, it is time to investigate. In this post, we provide you with some practical advice o
The term 'reputation' refers to the process of determining one's worth. It is the group of people's beliefs about your company, and it is important because it s