Thai Rung Union Car (Thai: ไทยรุ่ง) formerly known as Thai Motor Corporation (THAMCO) is the only Thai-based automobile manufacturer. The company, established in 1967, began assembling Isuzu, Toyota, Nissan, and Chevrolet vehicles. In addition to assembly, It manufactures its own brand car, under the name Thai Rung (or TR).
Native name | ไทยรุ่ง |
---|---|
Company type | Public |
SET: TRU | |
Industry | Automobile manufacturing |
Founded | 1967 |
Founder | Vichien Phaoenchoke |
Headquarters | Nong Khang Plu, Nong Khaem, Bangkok 10160 |
Key people |
|
Products | Tooling, auto parts production and assembly |
Revenue | 2,577 million baht (2018)[1] |
181 million baht (2018)[1] | |
Total assets | 3,927 million baht (2018)[1] |
Total equity | 3,268 million baht (2018)[1] |
Website | Official website |
Thai Rung exports semi-knocked-down kits (SKD) to China, North Korea, and Iran, with plans for further exports to the Philippines, Cambodia, Laos, Malaysia, Egypt, and Yemen.
The company was established by Vichien Phaoenchoke in 1967 as Thai Motor Corporation (THAMCO) and began assembling Leyland vehicles. After Leyland's decline, THAMCO switched its business to assembling Isuzu, Toyota, Nissan, and Chevrolet vehicles in the 1980s and 1990s.
The company was first listed on the Stock Exchange of Thailand (SET) on 21 November 1994 after changed its name from THAMCO.[2] It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.[3]
In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.
Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the Nissan Frontier D22, were around 100 units per month.