Programmatic advertising offers lots of benefits beyond more rapidly reporting occasions and endless data. The total number of benefits provided by programmatic is normally what sways marketers and advertisers to start buying their media this way. Get extra details about https://enigma.swiss/fr/services/campagnes-digitales/publicite-programmatique/
The numbers speak for themselves, but let’s start at the major.
What is programmatic advertising?
Programmatic technology, in quick, is definitely the automated process of purchasing digital media, generally by way of a process referred to as real-time bidding. Essentially, it is the future.
Programmatic shopping for is more rapidly, far more efficient, and significantly less expensive. Advertisers now have a more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically handle their ad campaigns. With conventional advertising, media inventory was bought and sold manually. Ad networks bought digital impressions ahead of time from distinct websites and apps and repackaged them to become sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, in addition to a complete great deal of human error. Needless to say, this process was inefficient, unreliable, and generally frustrating.
Beneath would be the top rated five benefits of programmatic advertising that, we’re willing to bet, have a significant influence on why a great number of agencies and brands are producing the switch in the conventional to programmatic shopping for of digital media.
The numbers speak for themselves, but let’s begin at the leading.
What is programmatic advertising?
Programmatic technologies, in brief, would be the automated process of obtaining digital media, normally by means of a process known as real-time bidding. Generally, it is the future.
Programmatic purchasing is more rapidly, much more efficient, and much less high priced. Advertisers now possess a extra granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage their ad campaigns. With classic advertising, media inventory was bought and sold manually. Ad networks bought digital impressions ahead of time from distinct websites and apps and repackaged them to be sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, and a complete lot of human error. Needless to say, this process was inefficient, unreliable, and usually frustrating.
Under are the top rated 5 benefits of programmatic advertising that, we’re willing to bet, have a significant influence on why a lot of agencies and brands are creating the switch in the standard to programmatic buying of digital media.
Why use programmatic advertising?
1. Elevated transparency & control
Programmatic technologies offers a layer of transparency that marketers and advertisers can’t get from regular advertising. Through programmatic advertising, advertisers can see exactly what sites their advertisements are reaching, the type of customer looking at their ad, and any costs associated with the advertisement in real time. Because of this, generating optimizations and quick changes on the fly are able to take place in a much more effective and educated way.
2. Real-time measurement
Real-time reporting and data measurement is every marketer and advertiser’s dream, am I right? Programmatic provides the ability to measure exactly how a creative, campaign, or overall targeting is performing as soon as the campaign’s launched (although we wouldn’t recommend producing any changes for a week or so). Unlike regular advertising such as billboards, print advertisements, digital advertising through a publisher, etc. you don’t have to wait until the end of the campaign to get results.
3. Greater efficiency
The overall efficiency of digital advertising has greatly improved with the ability to measure how a campaign is running throughout that entire campaign. Real-time measurement, mentioned earlier, allows advertisers the ability to track their campaign and make adjustments and optimizations as needed. Optimizing ensures that each campaign is running at total efficiency, reaching only those ideal targeting customers, while using the budget effectively.
4. Greater targeting capabilities
If you’ve heard anything about programmatic, you’ve probably heard the term “targeting” shortly after. With programmatic technology’s enhanced flexibility, advertisers can directly reach their ideal consumers for any given goal. Some examples of this targeting are IP targeting (zoning in on a specific IP address-typically used for targeting a specific business or event), geolocation targeting (east/west coast, state, city, zip code, etc.), contextual keyword, and the list goes on. Oh, and don’t forget about the all-important and widely-used retargeting. Initially, only two percent of consumers convert on the first visit to a website. With retargeting, marketers and advertisers are able to continue reaching out to the other 98 percent of their ideal consumer and encourage them to convert.
5. Enhanced audience reach
The last major benefit of programmatic advertising would be the potential audience reach. At any given time, there are 3.5 billion people on the internet on average. That’s a potential reach of, depending on targeting parameters, millions of people. It’s always best to narrow that down to those ideal consumers, but nevertheless, the potential reach is not only impressive but instantly trackable. As soon as a display advertisement is seen, advertisers can see just how many impressions were served, who looked at it, where they were located, and so much a lot more.
These benefits of programmatic are just a few of the a lot of that come along with running programmatic advertising. Are you looking for transparency? Do you want to be able to measure the success of your digital marketing campaign as soon as it launches? Would you like much more efficiency all around, better targeting capabilities, in addition to a better reach? Are you looking for less stress and a lot more control in your digital advertising strategies? If the answer was yes to any of the above, pull the lever and make the switch to programmatic shopping for.
