Mobile applications have become an essential part of our daily lives and enterprise operations. As the app ecosystem grows and companies continue to compete for downloads, app store optimization has also changed. After bidding farewell to an eventful year, it is important to look to the future and see how ASO will continue to change ins 2021. As a seasoned app store optimization agency, we’ve enlisted four strategies to boost visibility, downloads, and overall business growth.
New devices and operating systems
Google and Apple launch new versions of their OS and devices every year. Mobile app developers need to keep up with all the updates to ensure their application runs appropriately on these devices. Developers can use beta builds and emulators for testing the apps to make sure they function properly and fit the screen size. However, it is only one part of the equation. Consequently, brands should consider implementing ASO, for instance, to take advantage of the OS features and add extra functionality to the app. Highlight these latest improvements in screenshots, videos, and descriptions. If the device has new dimensions, run quality assurance on the listed screenshots to ensure they are visible. Keeping both the app and App store optimization strategies up to date is crucial to keep up with the users and competitors in 2021.Conversion
With various featured lists, Search ads, and expanded categories, platforms are coming up with new ways to display apps in their stores. New additions to Apple’s App store, such as Apple Arcade, provide developers with new opportunities to reach target audiences. It is excellent for improving visibility but has also increased the need for conversion optimization(CRO). However, the enhanced visibility is of no use if the intended user finds the app but is not compelled to try it. Now, the question is, how to optimize the apps for conversion? Apps with engaging images, descriptions, and titles stand out in the search results and are more likely to be downloaded by users. Developers should focus on optimizing the presentation with screenshots and add preview videos. Apart from increasing downloads, CRO also boosts the click-through-rate(CTR), which the store algorithms take into account while ranking apps. As the CTR improves, the app is deemed more relevant for the searches that led to clicks. App stores are becoming more competitive with the entry of new developers into the marketplace. They need to be more creative to stay ahead in the race. Also Read: App Store Optimization: Increase Your App's User Engagement and Retention User Feedback Customer feedback is a crucial metric of a stable and “healthy” app. In app store optimization, they play two vital roles-- Reviews are taken into account by the store algorithms for ranking the apps in Search and Top Charts.
- They influence the user’s decision regardingxe2 whether or not to download the app.