Product
labels are a huge part of marketing for any business. They’re a key factor in
brand recognition, relaying important product information, and can be the
difference between a customer deciding to purchase or pass, so details are
important.
The decision
between Flexo and digital printing for your packaging labels can be a complex one but we can make
it easier. Let’s go over some of the different variables to get a better idea
of which is right for your needs, shall we?
Flexo Label Printing:
Flexo label
printing is like using a stamp. Ink is applied to rubber printing plates
which–much like stamps–have elevated sections to form the image being printed.
The plates are attached to cylinders which are then rolled over the printing
surface. This method of printing is a true craft and press operators learn this
trade over months and years of training.
Pros
This process
works with almost any label material so if you need your design printed onto a
very specific surface, or need to include lamination or foiling in the process, this is a
great option. Also, if you need to match an exact Pantone color, flexo printing
will always be the correct shade. Flexo is also a cost effective method for
long print runs
Cons
Each color
needs its own custom made plate so for intricate designs, many are required.
Not ideal for short runs due to the cost.
Digital Printing
Digital
printing is when a digital image is transferred to the printing surface by
applying toner to it directly. Think of a big fancy color copier in your office.
Digital printing allows you to quickly print a clean and
exact image every time in one pass without the use of plates. Also, unlike
Flexo printing, you can easily make many versions of the image without needing
another set of plates.
Cons
This method
can only be used on certain materials and if you want to add lamination or
foiling, it needs to be done by a separate process. Also, these printers use a
method of mixing toners to achieve the right color so perfect Pantone color
matches often aren’t possible, although the color is usually very similar.
The Verdict
Ultimately,
the right printing method for your labels will depend on which features are
important to you. Also, it’s important to note that digital printing is more
cost-effective in smaller batches or when printing different variations while
Flexo printing will be better for a single design on a larger scale.
How We Can Help
Here
at biotech labels & Packaging, we understand how confusing all this
can be. We’re experts in both printing types and know how to give you a clear
breakdown of each and help you make the right decision. Just because your
labels are curved doesn’t mean finding the right printing method can’t be
straightforward. Contact us today to get a quote and find the right
method for your labeling needs!
