Below are some of the techniques we’ll be adapting for our digital services. Reflect on these trends and incorporate them into your own digital marketing strategies.

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The best digital marketing trends including:

• Inclusivity
• Featured snippets & no-click searches
• Sustainability: loud and proud
• Ad-blocker blockers
• Image and video SEO for visual searches
• Interactive content
• Customer segmentation
• Local SEO
• Oldies but goodies

Inclusivity:

The sheer significance of inclusivity in this age is evident in the media we consume in our day-to-day life. If your target audience is young or a minority group, they would be expecting inclusive campaigns with a positive portrayal of equality from the brands they buy from. They are more likely to turn their heads away from the same old-fashioned content we’ve been consuming for decades now. 

This year is all about bringing forward various matters of races, religions, sexualities, etc. Representation of people with disabilities is also an important aspect. Not only should you highlight these topics in your video or blog content but also raise awareness through social media or even the products and services that you offer. 

Securing your place in featured snippets

Previously, SEO has been mastered to achieve a higher rank in the search engine but now the aim is higher. Position zero is Google’s “featured snippet” and should be the positioning you should look forward to holding as a brand.  The distinction of featured snippets from other searches is evident as it is placed separately in a small box present at the top of your search results page. It is known as a “no-click search” because it provides a bit more information regarding your query without clicking on the link thus why it’s known as a no-click search. 

Being featured in snippets will shape your brand as the leader of your niche. These features are often read by Google voice assistant searches too. 

To achieve this rank you need to make sure your content contains long-tailed keywords that your clients often use to search your services. Make sure you provide a variety of content like lists, videos or definitions because all of these formats appear as featured snippets.  Target the keywords very importantly in your content and as clearly as you can in tabular format or listicles. 

Adapting to Ad-blocker blockers

Overcoming the problems placed by ad blockers has also been seen as a trend in 2021. Statistics show that about 27% of browsers have been using ad blockers which cuts off the organic stream of internet traffic from the sources, this includes a brand’s PPC campaign. 

Our services include tracking your data and analytics to find how much of a problem ad-blocking is for your brand. The intensity of the problem will be dependent upon your audience and the platform where you’re placing your ads. 

If you feel like your ads are being side-tracked by adblockers it's best to not ignore it and take swift action. You can’t make potential customers stop using ad-blockers so it’s best to switch to other productive marketing campaigns like sponsored content. Influencers can also be a key to advertising your product as the newer generation follows them well. 

Visual searches SEO 

More and more users are looking into visual search techniques like submitting existing images for searches or capturing an original image and using it to search for context. These discoveries are bringing a change to the overall strategy of SEO. 

With tools such as Google Lens, your customers can take a picture of a product or service they want, search it and the software will lead them to the relevant product pages.

Google Lens promotional image on find products

With Google Lens, people can take a photo of something they want to buy and receive search results that lead directly to product pages. Therefore it is vital to refurbish your image and video SEO strategy. The basics that are offered in within our services include: 

Including alt text in image descriptions.

optimizing your image

Creating a dedicated image sitemap.

Incorporating targeted SEO keywords image file name.

Include HD images and videos in your content. 

Creating bilateral content

Increase your user’s attention span and enjoyment by creating content that is engaging which also leads to increased engagements. Content that’s interactive like polls, surveys, Q/As can help gain an insight into your customer’s minds and help your brand flourish. This also helps your ranking in algorithm searches and feeds as your users spend more time on your website. It also provides a more personalized experience for your users. 

This allows users to voice their opinion and builds a personal connection to your business. It can also serve as a gateway to receive customer opinions on site performance and product improvements. 

Polishing your Local SEO techniques

If you’re a small business it is important to be up to date with local SEO algorithms across all search engines. Customers look for the closest brand that serves their purpose therefore local SEO proves to be more influential at converting visitors into loyal customers than global SEO.

Our agency signs you up to Google My Business which helps increase your standing in Google SERPS, and gives you an opportunity to provide more detail about your brand to online customers. 

Furthermore, you should research local keywords and assimilate them into your SEO plan. Top keywords would include city name or town as well as including related keywords. Taffy tales cheats

We make sure you have an amazing digital marketing experience. Using the tactics listed above to cater to your target audience.