The global sexual
wellness market has been growing at a phenomenal pace in the past few years
due to rising number of adults in total population. Sexual wellness means
attainment of physical, mental, and sexual prosperity by individuals. Items,
such as, attractive lingerie, condoms and contraceptives, individual ointments,
sex toys, and others, for example, testing cards and pregnancy testing units,
sexual improvement supplements, sex diversions, and vaginal sexual wellbeing
items, which ensure security and joy of sexual experiences, are viewed as
sexual health wellness items. Global health organizations and efforts of
voluntary organizations for the betterment of women health in underdeveloped
countries are also stoking the demand for sexual wellness products, especially
sex toys. These organizations conduct adult health awareness workshops
periodically for preventive care. In addition, modern lifestyle and personal
and health awareness have also been key factors behind the growth of the global
sexual wellness market.
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Interest for sexual items from
the growing economies, growing e-commerce retailing, rise in incidence of
AIDS/HIV and STDs, and increase in awareness regarding sexual health items are
pushing strong market development. Moreover, creative condom outlines and
silicone-based ointments are picking up the trend, developing interest of women
in buying such products. These are the significant patterns seen in the current
market. However, undesirable reactions due to presence of harmful chemicals in
items, reservations and societal hindrances, imitation of products, and
accessibility of substitutes for condoms are the challenges faced by the global
sexual wellness market.
The global sexual wellness market
can be segmented on the basis of product type, distribution channel, and
region. Based on product type, the global sexual wellness market can be divided
into contraceptives, condoms, sex toys, lubricants, sexual enhancement
supplements, and others. Among these segments, sex toys has gained the dominant
share of the sexual wellness market during the current year. The segment is
likely to retain its leading position in the market during the forecast period
owing to increase in acceptance and availability of the product in the market.
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Sex toys are also available with
different branding concepts and packaging art, with manufacturers putting their
logos and brand names on the products. Also, the latest introduction of sex
toys, which are waterproof and can be used in the bath tub, has boosted the
market for sex toys, globally. In terms of distribution channel, the sexual
wellness market can be classified into hospital pharmacy, retail pharmacy, and
online pharmacy. The retail pharmacy accounts for the leading share of the
sexual wellness market due to the preference of customers for buying equipment
from retail pharmacies which are easily accessible.
Geographically, the global sexual
wellness market can be distributed into North America, Europe, Asia Pacific,
Latin America, and Middle East & Africa. North America is projected to
remain the leading market for sexual wellness globally, followed by Europe, due
to increase in awareness about sexually transmitted diseases (STDs) and rising
prevalence of sexual dysfunction cases in the region. The sexual wellness
market in Asia Pacific is estimated to grow rapidly during the forecast period
owing to increase in use of sexual wellness toys in the region. Increase in
patient population and advancement in health care facilities are also fuelling
the growth of the market in Asia Pacific.
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Major players operating in the
sexual wellness market include Fuji Latex, Ansell, Doc Johnson, BioFilm Inc,
The Female Health Company, Church & Dwight, Raymond Group, Mayer
Laboratories Inc., Kheper Games, HLL Lifecare, Intimate Organics, Vee Excel
Drugs and Pharmaceuticals, LoveHoney Pjur, Mankind Pharma, Reckitt Benckiser
Group, and Trigg Laboratories.
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